The Lighthouse Foundation has announced the launch of its new charity campaign, ‘4UpDay’, which aims to end youth homelessness.
The campaign focuses donations toward a single day, with the added incentive that all donations made are quadrupled by three Lighthouse benefactors – meaning a person’s donation of $10 would be worth $40 to Lighthouse, giving them times times the power to end youth homelessness.
The campaign focuses around its name, ‘4UpDay’, which emphasises the single fundraising day and the visual language for the campaign.
Alongside several high-profile billboard sites, a number of activation ideas were implemented, including the physical hand ‘4Up’ action – providing a unique and ownable visual tag that anyone can do.
