The Lighthouse Foundation has announced the launch of its new charity campaign, ‘4UpDay’, which aims to end youth homelessness.
The campaign focuses donations toward a single day, with the added incentive that all donations made are quadrupled by three Lighthouse benefactors – meaning a person’s donation of $10 would be worth $40 to Lighthouse, giving them times times the power to end youth homelessness.
The campaign focuses around its name, ‘4UpDay’, which emphasises the single fundraising day and the visual language for the campaign.
Alongside several high-profile billboard sites, a number of activation ideas were implemented, including the physical hand ‘4Up’ action – providing a unique and ownable visual tag that anyone can do.
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]