Consumers have increased their consumption of radio via smart phones, smart speakers and podcasts in response to the COVID-19 outbreak.
Commercial Radio Australia chief executive officer Joan Warner said early figures showed there had been a lift in the number of Australians listening to radio via the industry’s RadioApp as well as a strong increase in podcast listening.
“We’ve seen a 20 per cent increase in users and a 22 per cent increase in time spent listening to radio on smartphones via RadioApp over the past week,” she said.
“There has been a similar jump in the number of requests for radio streams using the Alexa voice assistant on Amazon smart devices. Streams were up 26 per cent last week compared to a month ago.”
The RadioApp smartphone app allows listeners to easily access more than 300 Australian radio stations in one place.
Meanwhile, data from The Australian Podcast Ranker shows podcast downloads increased by 15 per cent overall in the week commencing March 16, with consumption of news podcasts up around 30%, compared to the same week in February.
“People are craving news, but are also looking for a sense of community and seeking new forms of entertainment that they can enjoy while isolated or working from home,” Ms Warner said.
“Live radio is a trusted and familiar medium that allows audiences to feel connected, stay in touch with what people are talking about and find out what businesses are open or shut in their local area.
“We also expect more people will discover podcasts during the weeks and months ahead, either to seek information or to escape it for some light relief.”
The Australian Podcast Ranker, launched by CRA and Triton Digital last October, provides information on the most popular podcasts from a range of major podcast publishers, including Southern Cross Austereo, News Corp Australia, NOVA Entertainment, Schwartz Media, TOFOP Productions, SEN/Crocmedia, The Parent Brand, Australian Radio Network, Nine Radio, ARN/iHeartMedia and Stitcher.
GfK’s Radio Insights research conducted over summer found that 74 per cent of listeners said they would turn to radio for information in an emergency situation.
Please login with linkedin to commentRadioApp
The Facebook CEO said in a podcast with The Information that he would “love to get to a point where you have realistic avatars of yourself”. In the podcast, Zuckerberg discussed the future of Facebook’s forays into VR technology, as seen in their Oculus devices. He said that one of the things that he is […]
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]