Lift In RadioApp Listeners As Aussies Crave Coronavirus News

Consumers have increased their consumption of radio via smart phones, smart speakers and podcasts in response to the COVID-19 outbreak.
Commercial Radio Australia chief executive officer Joan Warner said early figures showed there had been a lift in the number of Australians listening to radio via the industry’s RadioApp as well as a strong increase in podcast listening.
“We’ve seen a 20 per cent increase in users and a 22 per cent increase in time spent listening to radio on smartphones via RadioApp over the past week,” she said.
“There has been a similar jump in the number of requests for radio streams using the Alexa voice assistant on Amazon smart devices. Streams were up 26 per cent last week compared to a month ago.”
The RadioApp smartphone app allows listeners to easily access more than 300 Australian radio stations in one place.
Meanwhile, data from The Australian Podcast Ranker shows podcast downloads increased by 15 per cent overall in the week commencing March 16, with consumption of news podcasts up around 30%, compared to the same week in February.
“People are craving news, but are also looking for a sense of community and seeking new forms of entertainment that they can enjoy while isolated or working from home,” Ms Warner said.
“Live radio is a trusted and familiar medium that allows audiences to feel connected, stay in touch with what people are talking about and find out what businesses are open or shut in their local area.
“We also expect more people will discover podcasts during the weeks and months ahead, either to seek information or to escape it for some light relief.”
The Australian Podcast Ranker, launched by CRA and Triton Digital last October, provides information on the most popular podcasts from a range of major podcast publishers, including Southern Cross Austereo, News Corp Australia, NOVA Entertainment, Schwartz Media, TOFOP Productions, SEN/Crocmedia, The Parent Brand, Australian Radio Network, Nine Radio, ARN/iHeartMedia and Stitcher.
GfK’s Radio Insights research conducted over summer found that 74 per cent of listeners said they would turn to radio for information in an emergency situation.
Please login with linkedin to comment
RadioAppLatest News

Hurry: Entries Close This Friday For Snapchat Young Lions!
Entries close this Friday for Snapchat Young Lions! No warning bells, no air horns, no firing of a small canon. Nothing.

Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.

Mark Zuckerberg Says Realistic Avatars Will Be The Future Of VR For Facebook
The Facebook CEO said in a podcast with The Information that he would “love to get to a point where you have realistic avatars of yourself”. In the podcast, Zuckerberg discussed the future of Facebook’s forays into VR technology, as seen in their Oculus devices. He said that one of the things that he is […]

National Indigenous Television Appoints Jack Latimore Managing Editor Of NITV Digital
NITV has announced that Jack Latimore, acclaimed writer and journalist, and proud Birpai man with family ties to Thungutti and Gumbaynggirr/Bundjalung nations, has been appointed Managing Editor of their digital offering. Latimore has been acting in the position since last December. Before that, he was Digital Editor at NITV. His promotion sees his remit expand […]

5,000 Votes Later, These Are Your Top Five 30 Under 30 People’s Choice Awards Nominees
B&T's server barely coped with yesterday's announcement of People's Choice. Well, we doubt it was that cloud article.

Are Media Launches TRENDtalks, A Category Insight Series For Marketers
Magazine publisher Are Media continue to unveil a raft of initiatives that have little to do with publishing magazines.

Verizon Promotes Simon Wheeler to Senior Director Of Content
Verizon Media has promoted Simon Wheeler to senior director of content, following significant growth of Verizon Media’s Australian media brands. Under his new regional remit, Wheeler will lead editorial strategy in English-language regions, including Australia, India and South-East Asia. Editorial teams in India and across South East Asia will now report into Wheeler under the […]

Spirit Super Appoints Common Ventures As Creative Partner
Nothing says "I'll be working until I'm 107" quite like opening the latest super statement in the mail, does it.

Subaru Launches New Outback With Homage To The 80s In New Campaign Via The Works
This wonderful 80s-inspired car ad will arguably make no sense whatsoever to anyone aged 35 or under.

Destination NSW Launches New Media Centre
A message to Destination NSW - yep, you got us, we're not going anywhere else now, are we? Rack that travel cue, we say.

Howatson + White Snares Allianz’s Creative Away From TBWA As Its Foundation Client
Howatson + White hurriedly forced to switch their car's green slip insurer after snaring Allianz as inaugural client.

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry. In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of […]

Jon Foged Appointed To Kantar’s ANZ Leadership
Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted by constantly adding "it's without the 'h'."

YouTubers Expose Royal Experts For Lying About Harry And Meghan’s Oprah Interview
Despite Oprah's probing interview, we're none the wiser to the family's hatred of Fergie or if the Queen ever farts.

The Royals Unveils ‘Perfect Match’ Campaign For Home Loan Lender Athena
All but given up on ever owning your own home thanks to insane property prices? Feel the rage with this comedy spot.

Special Group Adds Matt Bladin And Phoebe Sloane To Melbourne Creative Team
Special Group snare award-winning duo for Melbourne office. And by "award-winning" we mean not just third in backstroke.

CHEP & Aptamil Toddler Launch Campaign To Help Mums Return To Work
Nothing screams "I'm a new parent" quite like the bags under the eyes and the vomit down the back, does it!

“Women Belong In The Kitchen!” Burger King Flame Grilled For Tone Deaf Ad
B&T's labelling this article as crisis management, but it's really about laughing at people stuffing-up really badly.

Monday TV Wrap: Meghan And Harry’s Oprah Interview Resoundingly Wins The Night For 10
Oprah's Meghan and Harry tell-all proves a winner for 10, but not for New Idea's printers forced to work to 5am.

The Ads I Wish I’d Made: CCG’s Ant Melder – “Pot Noodle’s The Ring Transcended The Brand”
It's the latest in B&T's video series 'The Ads I Wish I'd Made'. And, yes, it excludes the pre-roll ads on the YouTube.

Those Stories About Your Brand’s ‘Social Impact’ Are A Waste Of Time – And Money
This expert argues brands blabbering on about their social impact is a waste of time & money. And you read it for free.

Sacked Channel Seven Presenter Simon Reeve Settles Court Battle With Network
Ryan Phelan, Andrew O'Keefe and now Simon Reeves! It's been a big year for ex-Seven employees' legal teams.

Data, Identity And The Art Of Keeping It Simple
Here's a piece titled "data, identity & the art of keeping it simple". And, to the author's credit, he's kept it simple.

Working Mums Are Always Asked, How Do You Manage Career And Family? Let’s Build A Society Where This Isn’t The Norm
This should've run yesterday for International Women's Day. But in B&T's defence, it was $10 schnitzels at our local.

Never Not Creative Launch Never Not International Women’s Day Campaign
A platform that shares talks addressing the challenges of women in society by women and male supporters in our industry, live, on-loop 24.7.365.

First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
This headline does suggest you're in for a heavy techy read here. But fear not, even B&T understood a good 60 per cent.

UnLtd Big Clash Cricket Tournament Returns To Raise $160,000 For Children At Risk
UnLtd's industry cricket tournament raises $160,000 for kids, at the same time costing $7435 in smashed windscreens.

QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.

NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]