Lifesight Launches Audience Insights, Activation, Measurement Platform

Lifesight Launches Audience Insights, Activation, Measurement Platform

Real-world data and analytics company Lifesight today announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns.

Speaking on the launch of Flux, Lifesight co-founder and CEO Tobin Thomas said: “The programmatic advertising industry has been seeing some huge changes with privacy laws coming into effect along with browser based limitations. We launched Flux to help brands and agencies still be able to effectively reach, engage and measure their right mobile audience.”

The latest iteration of Lifesight’s flagship platform has some brand new features up its sleeve. Some of these include –

  1. Deeper Audience Insights – Brands and agencies can leverage online and offline behavioural insights of their target audience and back their media pitch with real world data.
  1. Custom Audience Generation – The audience builder enables self-serve custom audience generation, which can then be pushed to popular ad platforms for activation.
  1. Audience measurements – Flux helps measure the impact of marketing campaigns on store visits and subsequently, evaluate results and ROI to optimize campaigns in-flight.

The new features are designed to enable brands and agencies of all sizes adopt data-driven practices in their marketing strategies and leverage high quality consumer data and insights at scale.

“Over the last three years, the team at Lifesight has been on a mission to help brands, enterprises and agencies understand connected consumers as holistically as possible. When we launched the first version of the platform in early 2018, we didn’t expect it to be adopted so widely and rapidly. It is a testament to Lifesight’s capabilities in solving real pain points within the industry and we have since become the leading trusted name in this space. The features and capabilities we are announcing today is just the tip of the iceberg, with hundreds of new features in the works for Flux as we speak. Clearly, we are just getting started,” Tobin concluded.

 




Please login with linkedin to comment

flux lifesight

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]