Liam Hemsworth has put today’s announcement surrounding the end of his seven-month marriage to Miley Cyrus to confirm he’s the new face of eyewear retailer OPSM.
The multi-award-winning star of The Hunger Games, Tourism Australia’s Dundee spoof and recent comedy flick, Isn’t It Romantic, opposite Rebel Wilson, returned to Australia to shoot the campaign with creative agency Bashful.
As part of the new ad campaign, Life, Hemsworth plays a down-to-earth and cheeky version of himself, poking fun at his seemingly extravagant Hollywood lifestyle in some not so serious scenarios all while sporting his favourite frames.
From serving the perfect ace on the tennis court to slotting in that final jigsaw puzzle piece to complete a huge portrait of himself, the humorous ad plays into the star’s famously playful persona.
Following the home-grown Hollywood theme, the TV commercial was shot in Melbourne by movie director, Patrick Hughes, and will feature on Aussie and Kiwi screens this coming September.
Hemsworth said: “Having the chance to collaborate with an iconic homegrown eyewear brand like OPSM was super exciting for me. The campaign is light and fun, and I really enjoyed working with director Patrick Hughes. And coming home to Australia is always a bonus.”
Alfonso Cerullo, general manager of OPSM’s parent company Luxottica, added: “We are very proud to partner with Liam Hemsworth as the brand ambassador for our latest OPSM campaign, Life. Focused. At OPSM, we believe that our lives are as unique as we are, and we promise to design glasses and services built around your life, no matter the lifestyle. And Liam, with his down to earth, humorous nature and unique Aussie spirit was the perfect choice to bring this message to the screen”.
The Life. Focused. campaign, featuring Liam Hemsworth, is now on screens in both Australia and New Zealand.