Liam Hemsworth has put today’s announcement surrounding the end of his seven-month marriage to Miley Cyrus to confirm he’s the new face of eyewear retailer OPSM.
The multi-award-winning star of The Hunger Games, Tourism Australia’s Dundee spoof and recent comedy flick, Isn’t It Romantic, opposite Rebel Wilson, returned to Australia to shoot the campaign with creative agency Bashful.
As part of the new ad campaign, Life, Hemsworth plays a down-to-earth and cheeky version of himself, poking fun at his seemingly extravagant Hollywood lifestyle in some not so serious scenarios all while sporting his favourite frames.
From serving the perfect ace on the tennis court to slotting in that final jigsaw puzzle piece to complete a huge portrait of himself, the humorous ad plays into the star’s famously playful persona.
Following the home-grown Hollywood theme, the TV commercial was shot in Melbourne by movie director, Patrick Hughes, and will feature on Aussie and Kiwi screens this coming September.
Hemsworth said: “Having the chance to collaborate with an iconic homegrown eyewear brand like OPSM was super exciting for me. The campaign is light and fun, and I really enjoyed working with director Patrick Hughes. And coming home to Australia is always a bonus.”
Alfonso Cerullo, general manager of OPSM’s parent company Luxottica, added: “We are very proud to partner with Liam Hemsworth as the brand ambassador for our latest OPSM campaign, Life. Focused. At OPSM, we believe that our lives are as unique as we are, and we promise to design glasses and services built around your life, no matter the lifestyle. And Liam, with his down to earth, humorous nature and unique Aussie spirit was the perfect choice to bring this message to the screen”.
The Life. Focused. campaign, featuring Liam Hemsworth, is now on screens in both Australia and New Zealand.
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]
Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]
Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]
Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption? BW: […]
Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]