Lexus Australia has launched its biggest retail campaign of the year, L’Exhibition, teaming up with The Andy Warhol Foundation for the Visual Arts via M&C Saatchi Sydney.
At the crux of the fresh campaign, any customer who picks up a Lexus vehicle during the month of October will have the chance to win an original Andy Warhol screen print – the infamous Black Bean Soup Can.
The promotion celebrates Lexus’ ambition to create ‘automotive artistry’, and as a result positions the car company as a luxury retailer that hopes to be seen as giving the winning buyer not one, but two masterpieces.
The campaign creative work draws direct inspiration from Warhol’s timeless pop art, capturing Lexus vehicles through an exacting recreation of his style and processes.
Adrian Weimers, Lexus Australia corporate manager, said, “The Andy Warhol Foundation were an obvious choice to partner with for our retail campaign. His artwork truly embodies the Lexus brand and mindset that goes into the development of our vehicles – bold, distinctive, and a masterpiece.”
Andy DiLallo, M&C Saatchi Sydney chief creative officer, added, “Andy Warhol and Lexus share uncanny similarities. Both encompass incredible artistry and unmatchable luxury.
“The campaign represents the pride and prestige of purchasing a Lexus and aims to enhance this experience through the opportunity to win an authentic piece of art from one of the world’s most renowned artists”.
L’Exhibition is an annual Lexus sales event. This year’s campaign launched on October 1, and will conclude on October 31. The winner of the ‘Black Bean Soup’ print will be announced in November.
Chief Creative Officer – Andy Dilallo
Creative Director – Sharon Edmonston
Creative Director – Misha McDonald
Strategy Director – Michael Sinclair
Group Head – Nick Russo
Group Account Director – Tara Goh
Account Manager – Julia Oswald
Print Producer – Henry Welch
Production company – The Craft Shop NZ
Media Agency – The Media Store
Corporate Manager – Sales & Operations, Lexus Australia – Adrian Weimers
Manager – Marketing, Lexus Australia – Mara Panizza
Network Marketing Manager – Garth Dawson
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]