Lexus Goes Full Andy Warhol In Artsy Campaign From M&C Saatchi

Lexus Goes Full Andy Warhol In Artsy Campaign From M&C Saatchi
SHARE
THIS



Lexus Australia has launched its biggest retail campaign of the year, L’Exhibition, teaming up with The Andy Warhol Foundation for the Visual Arts via M&C Saatchi Sydney.

At the crux of the fresh campaign, any customer who picks up a Lexus vehicle during the month of October will have the chance to win an original Andy Warhol screen print – the infamous Black Bean Soup Can.

The promotion celebrates Lexus’ ambition to create ‘automotive artistry’, and as a result positions the car company as a luxury retailer that hopes to be seen as giving the winning buyer not one, but two masterpieces.

The campaign creative work draws direct inspiration from Warhol’s timeless pop art, capturing Lexus vehicles through an exacting recreation of his style and processes.

Adrian Weimers, Lexus Australia corporate manager, said, “The Andy Warhol Foundation were an obvious choice to partner with for our retail campaign. His artwork truly embodies the Lexus brand and mindset that goes into the development of our vehicles – bold, distinctive, and a masterpiece.”

Andy DiLallo, M&C Saatchi Sydney chief creative officer, added, “Andy Warhol and Lexus share uncanny similarities. Both encompass incredible artistry and unmatchable luxury.

“The campaign represents the pride and prestige of purchasing a Lexus and aims to enhance this experience through the opportunity to win an authentic piece of art from one of the world’s most renowned artists”.

L’Exhibition is an annual Lexus sales event. This year’s campaign launched on October 1, and will conclude on October 31. The winner of the ‘Black Bean Soup’ print will be announced in November.

Credits
Chief Creative Officer – Andy Dilallo
Creative Director – Sharon Edmonston
Creative Director – Misha McDonald
Strategy Director – Michael Sinclair
Group Head – Nick Russo
Group Account Director – Tara Goh
Account Manager – Julia Oswald
Print Producer – Henry Welch
Production company – The Craft Shop NZ
Media Agency – The Media Store
Corporate Manager – Sales & Operations, Lexus Australia – Adrian Weimers
Manager – Marketing, Lexus Australia – Mara Panizza
Network Marketing Manager – Garth Dawson

Please login with linkedin to comment

Comedy Central Haymes Paint

Latest News

Nine Calls In The Recruiters As Search For Hugh Marks’ Replacement Heats Up
  • Media

Nine Calls In The Recruiters As Search For Hugh Marks’ Replacement Heats Up

Nine has hired the help of recruitment company Spencer Stuart and Associates, as it begins its search for a new CEO. According to the Herald, Spencer Stuart and Associates has already been in touch with potential candidates in the last week. Nine has said it will look both internally and externally for a replacement. Much of […]

TV Show Banned After Tutorial Shows Women How To “Shop Sexy”
  • Media

TV Show Banned After Tutorial Shows Women How To “Shop Sexy”

An Italian TV station has sparked nationwide outrage after it aired a segment offering tips to female viewers on how “shop in a sexy way”. The program called Detto Fatto (English translation: No Sooner Said Than Done) was broadcast on the state-owned channel Rai 2 and featured ballerina and pole dance teacher Emily Angelillo advising […]

by B&T Magazine

B&T Magazine
Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January
  • Media

Bryce Mills & Ebony Boadu Will Take Over triple J Breakfast In January

triple j has announced that Bryce Mills and Ebony Boadu will take over triple j Breakfast in January 2021. Hailing from Moranbah via Woy Woy, 26-year-old Bryce Mills got his start in community radio, presenting on 2SER, before absolutely sweating triple j management to give him a job. Mills jumped at the chance to helm […]

Palo Alto, California, USA - January 02, 2018: Google parking street/pavement sign. Title of a Google on a parking spots for Google employees in Silicon Valley.
  • Technology

Google And Facebook Explore Options Ahead Of News Media Bargaining Code

Both Google and Facebook are both on the lookout for local content partners, according to reports, ahead of the introduction of the News Media Bargaining Code. The AFR has reported that Google has been in contact with Nine, News Corp and Seven West Media in recent weeks, to gauge the interest of a potential deal. The report […]

by B&T Magazine

B&T Magazine
Camille Baumann Joins eWave As Chief Customer Officer
  • Marketing

Camille Baumann Joins eWave As Chief Customer Officer

Global independent commerce innovator, eWave, has announced the appointment of Camille Baumann to the new role of chief customer officer. Baumann brings a wealth of expertise to eWave. Previously MD of Accenture’s Microsoft Business Group (Avanade), she was part of the Global Executive Leadership team, heading up APAC and Latin America regions to deliver Connected […]

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns
  • Opinion

Big Brands Follow Familiar Formulas In This Year’s Christmas Campaigns

In this guest post, Dear Stoyteller’s MD Mike Drysdale dissects the four big retailers Christmas’ TVCs and finds, in spite of COVID, they’re following a very familiar festive formula… This year more than ever, for businesses big and small, the Christmas ad campaign may feel like it’s make or break. What’s the theme? Nothing too […]

Opinion

by B&T Magazine

B&T Magazine
Heart Foundation CMO Chris Taylor Departs
  • Marketing

Heart Foundation CMO Chris Taylor Departs

Chris Taylor will be leaving the Heart Foundation after almost three years as chief marketing officer. As the organisation’s first CMO, Talor had a mandate to establish a first-class marketing team to drive the Brand, Marketing and Digital strategies and support the organisation’s move into a new era as it transitioned from nine separate entities […]

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived
  • Marketing

Can’t Carry Ya Pints? The Four-Beer Holding Super Schooner Has Arrived

In a year full of challenges and set-backs, Ogilvy Sydney set out to solve a problem which has long troubled Australia’s beer drinking community—how to carry four schooner glasses at the one time. This tricky dilemma is hotly debated online among a passionate subculture of schooner carrying experts, with Facebook and Instagram groups devoted to […]

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ Announces It Will Give Back Staff Salary Sacrifices

WPP AUNZ has today announced the return of the majority of salary sacrifices made by staff during the COVID-19 pandemic. Following the positive financial results for the business, and the announcement of return to full salaries in August, the news reinforces WPP AUNZ’s commitment to the wellbeing of its staff whilst recognising sacrifices made during unexpected circumstances. The decision offers […]

Australian National University Pitches Creative Accounts
  • Advertising

Australian National University Pitches Creative Accounts

The Australian National University (ANU) is approaching the market for agency partners offering services in the following categories: creative services, public relations, marketing and brand for the next 3-7 years. ANU is a highly esteemed national institution known for its excellence in research and teaching and has been ranked as Australia’s number one university since 2004 […]