Lexus Goes Full Andy Warhol In Artsy Campaign From M&C Saatchi

Lexus Goes Full Andy Warhol In Artsy Campaign From M&C Saatchi
SHARE
THIS



Lexus Australia has launched its biggest retail campaign of the year, L’Exhibition, teaming up with The Andy Warhol Foundation for the Visual Arts via M&C Saatchi Sydney.

At the crux of the fresh campaign, any customer who picks up a Lexus vehicle during the month of October will have the chance to win an original Andy Warhol screen print – the infamous Black Bean Soup Can.

The promotion celebrates Lexus’ ambition to create ‘automotive artistry’, and as a result positions the car company as a luxury retailer that hopes to be seen as giving the winning buyer not one, but two masterpieces.

The campaign creative work draws direct inspiration from Warhol’s timeless pop art, capturing Lexus vehicles through an exacting recreation of his style and processes.

Adrian Weimers, Lexus Australia corporate manager, said, “The Andy Warhol Foundation were an obvious choice to partner with for our retail campaign. His artwork truly embodies the Lexus brand and mindset that goes into the development of our vehicles – bold, distinctive, and a masterpiece.”

Andy DiLallo, M&C Saatchi Sydney chief creative officer, added, “Andy Warhol and Lexus share uncanny similarities. Both encompass incredible artistry and unmatchable luxury.

“The campaign represents the pride and prestige of purchasing a Lexus and aims to enhance this experience through the opportunity to win an authentic piece of art from one of the world’s most renowned artists”.

L’Exhibition is an annual Lexus sales event. This year’s campaign launched on October 1, and will conclude on October 31. The winner of the ‘Black Bean Soup’ print will be announced in November.

Credits
Chief Creative Officer – Andy Dilallo
Creative Director – Sharon Edmonston
Creative Director – Misha McDonald
Strategy Director – Michael Sinclair
Group Head – Nick Russo
Group Account Director – Tara Goh
Account Manager – Julia Oswald
Print Producer – Henry Welch
Production company – The Craft Shop NZ
Media Agency – The Media Store
Corporate Manager – Sales & Operations, Lexus Australia – Adrian Weimers
Manager – Marketing, Lexus Australia – Mara Panizza
Network Marketing Manager – Garth Dawson

Please login with linkedin to comment

Comedy Central Haymes Paint

Latest News

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ
  • Media
  • Technology

BBC Global News Unveils Its Very Own Online Travel Marketplace In Australia & NZ

BBC Global News has announced the launch of a new consumer travel marketplace that enables its audiences to discover, plan and book flights, hotels and experiences. Initially launching in Australia and New Zealand, Discover Beyond draws on the editorial inspiration of BBC Travel, the global features site of BBC.com and powered by TRAVLR’s technology, to […]

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.