The National Rugby League (NRL) has thrown its support behind Australia’s vaccination efforts, launching a new vaccination campaign over the weekend.
The 30-second video features a who’s who of playing talent, including Dragons captain Ben Hunt, Panters halfback Nathan Cleary, Sharks back-rower Wade Graham, Rabbitohs hooker Damien Cook and Melbourne Storm front-rower Christian Welch.
The ad comes with the tagline ‘Let’s Tackle This Together’ and encourages fans to visit the government’s official website to find out more.
Just like in footy, this needs to be a team effort. Let’s tackle this together.
— NRL (@NRL) August 20, 2021
The NRL said the ad was created alongside the Australian government.
“Personally, I thought it was very important that we get the message across. As elite athletes, we can use our profile to encourage people to go and get the jab,” the Ben Hunt said in a statement, published on NRL.com.
“It’s very important for our game that as many people as we can get [vaccinated] and we can get our game going back to normal.”
‘Let’ Tackle This Together’ launched over TV, radio and social media over the weekend.
Please login with linkedin to commentNRL
CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]