Condom maker Durex has launched a new campaign, urging lovers to “not go back to normal” as lockdown restrictions ease.
In the “call to arms, legs, bums and private parts”, Durex discusses recent problems with promoting safe sex, including “rubbish excuses” from men to not wear a condom and “shaming women for even carrying one”.
It also points to STI statistics, namely 1 million STIs acquired every day.
“The world has never been so ready for change, so let’s all change it for the better,” says Durex.
“Sure, it’s been pretty weird lately. But weirdly, that’s what makes 2020 really important. So, when it’s time to get back out on the streets and jump back in the sheets, let’s not go back to normal.
“Let’s have better, safer sex. For everyone. Forever.”
The UK campaign has been launched with social media activity and follows out-of-home activity earlier this year.
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