The annual Sydney Skinny is happening at Sydney’s Cobblers Beach on March 1st and record numbers have already signed up, including luminaries from some of Australia’s top brands and agencies such as M&C Saatchi, Growth Mantra, Trinity P3 and even brave souls from the B&T team.
The nude swim, the brainchild of ad heavyweight Nigel Marsh, is open to all-comers, and is designed to enjoy the unadulterated pleasure of swimming naked among a group of total strangers.
“As an industry we often advise our clients to be braver. The Sydney Skinny is a good opportunity to see if we personally practise what we professionally preach,” Marsh said of the swim.
To coincide with the event, today B&T launches the ‘Table of Bravery’ to uncover Australia’s most daring agency.
The creative and marketing industry is meant to be brave, bold, go where no man or woman has gone before and the Sydney Skinny certainly embodies that ‘throwing your inhibitions to the wind’ mentality.
The swim takes place at secluded Cobblers Beach; it’s an all-ticketed, no spectators, non-media event (and you’re even handed a sarong as soon as you wade out of the water!) However, to date some of the supposedly edgy companies have been slightly backwards in coming forwards.
Shameful. But there’s still time to redeem yourself…
So who is the bravest agency in Australia? This is the perfect chance for a smaller agency’s high-ranking general and their troops to steal a march on the bigger ones and set themselves apart from the pack. And if you’re on-board, let us know by filling out our survey here:
Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.
The Leading Edge’s Nigel Marsh invented the annual event after having an epiphany that the world needed an event that was a joyous celebration of all that is good in this life.
And although everyone doing the 300m or 900m Harbour swim just so happens to be in the buff, Marsh says it’s actually got nothing to do with being seen nude, or seeing people nude.
“The event has come from a very pure place,” he said, “and that is proven by the people who sign-up. We’re already at record numbers this year and I’m so grateful for everyone’s support.”
Marsh will be de-robing and diving in alongside M&C Saatchi creative director Ben Welsh, Trinity P3 founder Darren Woolley, Growth Mantra CEO Simon Corah, Walker Moult principal Tom Moult, IF executive director Mark Collis and the man who put the ‘R’ into SRV, David Rollins. From the B&T team, editor-in-chief and Misfits Media CEO David Hovenden, associate editor Niki Waldegrave and staff writer Emma Mackenzie have all volunteered to take the plunge.
The event is once again sponsored by aptly-titled juice company Nudie; with various staff members also throwing their inhibitions to the wind.
“Nudie has been the dream sponsor,” said Marsh, “a truly fabulous company, product and people who actually live their values.”
The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]
Trade publisher AMT Pty Ltd has announced the acquisition of Radio Today, the Australian media and marketing sector’s go-to source for radio news, analysis, ratings and jobs. AMT currently publishes Radioinfo in Australia & New Zealand, Asia and Africa, and was a key partner in bringing the annual Radiodays conference to Asia. Radio Today will continue to […]
Mediahub Australia has made its most significant restructuring to date, as it positions itself to professionally manage the changing world of broadcast technology and consumer viewing habits. The most significant new appointment, and one of many, is Scott Jolly being promoted to the role of chief operating officer. As COO, Jolly now has full responsibility for the […]
For Melbourne, the past 18 months have been largely dictated by the COVID-19 pandemic and lockdowns. Despite this, The Trade Desk has managed to establish one of its most successful offices. Here, The Trade Desk lead director, client strategy, Kali Guillas [pictured], explains how the Melbourne office has managed to thrive. We are in a […]
Australian Comedian Hannah Gadsby has slammed Netflix executive, Ted Sarandos after he used Gadsby’s presence on the platform to defend Dave Chappelle’s new comedy special on Netflix. Chappelle’s recent comedy special, The Closer, which debuted on Netflix last week, has been met with backlash, after Chappelle used his special to discuss transgender and gay people, […]
Acast has announced its partnership with Samsung Electronics Australia to produce and distribute the company’s first branded podcast within the Australian market. The Rule Benders podcast will feature conversations with extraordinary Australians who have bent the rules, defied convention, and redefined what is possible. Rule Benders is a six-week branded podcast campaign, with a new […]
DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’. Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ […]
Global experience design agency Imagination, has expanded its Sydney team, with the appointment of two new key hires. Ashley Diamond (pictured below), with over 18 years experience across large scale events and broadcast quality content production, joins as project director to continue driving the growth of Imaginations’ largest clients. “The people, the work and the […]
Switch, an award-winning digital agency has announced the appointment of Matt Watson as its technical director. Watson joins Switch at an exciting time as the business focuses on its growth strategy and bringing the best talent in the market to deliver exceptional outcomes for customers. Watson is the most recent talent appointment by Switch, after […]
Rolling Stone Australia publisher The Brag Media has announced that the Sailor Jerry Rolling Stone Australia Awards will be back for a second year in 2022, with a star-studded party to reunite the music industry following extended lockdowns. For the first time, a free live event series will spearhead the return of live music in […]