The annual Sydney Skinny is happening at Sydney’s Cobblers Beach on March 1st and record numbers have already signed up, including luminaries from some of Australia’s top brands and agencies such as M&C Saatchi, Growth Mantra, Trinity P3 and even brave souls from the B&T team.
The nude swim, the brainchild of ad heavyweight Nigel Marsh, is open to all-comers, and is designed to enjoy the unadulterated pleasure of swimming naked among a group of total strangers.
“As an industry we often advise our clients to be braver. The Sydney Skinny is a good opportunity to see if we personally practise what we professionally preach,” Marsh said of the swim.
To coincide with the event, today B&T launches the ‘Table of Bravery’ to uncover Australia’s most daring agency.
The creative and marketing industry is meant to be brave, bold, go where no man or woman has gone before and the Sydney Skinny certainly embodies that ‘throwing your inhibitions to the wind’ mentality.
The swim takes place at secluded Cobblers Beach; it’s an all-ticketed, no spectators, non-media event (and you’re even handed a sarong as soon as you wade out of the water!) However, to date some of the supposedly edgy companies have been slightly backwards in coming forwards.
Shameful. But there’s still time to redeem yourself…
So who is the bravest agency in Australia? This is the perfect chance for a smaller agency’s high-ranking general and their troops to steal a march on the bigger ones and set themselves apart from the pack. And if you’re on-board, let us know by filling out our survey here:
Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.
The Leading Edge’s Nigel Marsh invented the annual event after having an epiphany that the world needed an event that was a joyous celebration of all that is good in this life.
And although everyone doing the 300m or 900m Harbour swim just so happens to be in the buff, Marsh says it’s actually got nothing to do with being seen nude, or seeing people nude.
“The event has come from a very pure place,” he said, “and that is proven by the people who sign-up. We’re already at record numbers this year and I’m so grateful for everyone’s support.”
Marsh will be de-robing and diving in alongside M&C Saatchi creative director Ben Welsh, Trinity P3 founder Darren Woolley, Growth Mantra CEO Simon Corah, Walker Moult principal Tom Moult, IF executive director Mark Collis and the man who put the ‘R’ into SRV, David Rollins. From the B&T team, editor-in-chief and Misfits Media CEO David Hovenden, associate editor Niki Waldegrave and staff writer Emma Mackenzie have all volunteered to take the plunge.
The event is once again sponsored by aptly-titled juice company Nudie; with various staff members also throwing their inhibitions to the wind.
“Nudie has been the dream sponsor,” said Marsh, “a truly fabulous company, product and people who actually live their values.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]