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Reading: Lesbians Aren’t Feeling The Mardi Gras Love
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B&T > Media > Lesbians Aren’t Feeling The Mardi Gras Love
Media

Lesbians Aren’t Feeling The Mardi Gras Love

Dennis Rutzou - public relations expert
Published on: 28th January 2015 at 9:37 AM
Dennis Rutzou - public relations expert
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Lesbians have become disconnected from the gay and lesbian Mardi Gras according to a reader survey conducted by LOTL, Australian lesbian magazine, with more than half of respondents blaming the male focussed events for their attitude.

On the question of ‘how should Mardi Gras reconnect?’ an overwhelming 72.5 per cent suggested offering a more diverse program tailored to lesbian families, weddings, mentorship and special events for the older and ageing demographic.

survey

 

On the same question, 46.2 per cent suggested small and less expensive events to reach a broader demographic.

Of the 43.6 percent who were supportive of the current Mardi Gras direction Fairday was the most popular and only 10 per cent were party participants.

LOTL magazine has a circulation of 17,000 per issue and the website receives 30,000 hits per month and according to publisher Silke Bader they always receive an extremely high response to their surveys.

LOTL201501p001

This year is 25th anniversary of continuous publication and the publisher recently announced that she was giving the magazine to the lesbian community and it would revert to a not for profit company structure which will enable them to increase circulation growth by distributing to Adelaide and Perth and to tap other sources of capital including crowd funding.

*Image via Elite Daily 

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TAGGED: AB-InBev, Digital Disruption, Email, Gareth Cooper, Jägermeister
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By Dennis Rutzou - public relations expert
Our consultancy was founded in January 1968 and as a result has extensive experience in all facets of modern public relations practice. In the past, Dennis worked in Europe, Asia and the United States. The aim of the PR consultancy is to provide high value, cost-effective public relations services to a small group of clients from diverse industries. Past and present experience includes working for clients in an extremely wide range of industries such as: Environment FMCG Consumer goods B2B - professional services Franchising Agriculture BioTech Government Aviation and more

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