Summer is around the corner and with it comes increasingly extreme weather, prompting Suncorp Insurance to encourage Queenslanders to prepare for the upcoming storm season with the launch of its newest campaign, “With you through every storm”.
Created by Leo Burnett Australia, the campaign is an ode to Suncorp’s history of supporting Queenslanders through the many adversities that have hit the Sunshine State over the past 100 years.
Launching with a film that contrasts the laidback, suburban Queensland lifestyle with the extreme weather events that have hit those same towns over the years, the campaign is a celebration of the resilient spirit that both Suncorp and Queenslanders share.
Building on the Suncorp Spirit platform, the film finishes on a real Suncorp customer, Pam Murphy, and her Suncorp assessor, at the completion of Pam’s rebuilt home, which was lost in the most recent bushfires that hit Queensland’s Sunshine Coast late last year.
Suncorp EGM Brand & Marketing, Mim Haysom, said: “We know natural disasters and climate change are an ever present problem. And we know in recent years, almost half of Queensland homeowners have admitted they’ve done nothing to prepare for storm season meaning underinsurance remains one of the State’s largest problems.
“In our latest campaign, we aim to drive home the importance of protecting Queensland families and communities with the help of a local insurance partner that understands their needs.”
The fully integrated campaign is now running across TV, digital, radio, print and social.
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
The Australian media, marketing and creative industry generated over $31.2m in social impact value to support children and young people at risk in FY20. The numbers are reported by UnLtd, our industry’s social purpose organisation, who have today released their annual industry impact report. Despite a challenging year for everyone, FY20 saw the total value […]
Lifeblood has joined forces with six Aussie artists, launching a new campaign featuring limited-edition artist-designed bandages in a bid to boost blood and plasma donations over the coming weeks. The integrated campaign, True Colours, will be rolled out nationally over six weeks, encompassing digital, social, OOH, radio, PR, and media partnerships. Donors across the country […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]
Konrad Spilva has launched a new creative consultancy Shadowboxer to shape brands, business models and new ventures, fit for the future. Shadowboxer has been designed to bring together the best of agency and consultancy worlds for clients, combining brand, experience and technology transformation with business strategy in a small and senior team. “Brand experience is […]
oOh!media is using its extensive data expertise to showcase Movember’s 2020 campaign, which aims to raise funds and awareness for mental health and suicide prevention, as well as prostate and testicular cancer. The multi-format campaign is running across billboards, street furniture, retail, venue and office assets. Aiming to change the face of men’s health, it […]
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]