Leo’s Unveils Suncorp “With Queenslanders Through Every Storm” Campaign

Leo’s Unveils Suncorp “With Queenslanders Through Every Storm” Campaign

Summer is around the corner and with it comes increasingly extreme weather, prompting Suncorp Insurance to encourage Queenslanders to prepare for the upcoming storm season with the launch of its newest campaign, “With you through every storm”.

Created by Leo Burnett Australia, the campaign is an ode to Suncorp’s history of supporting Queenslanders through the many adversities that have hit the Sunshine State over the past 100 years.

Launching with a film that contrasts the laidback, suburban Queensland lifestyle with the extreme weather events that have hit those same towns over the years, the campaign is a celebration of the resilient spirit that both Suncorp and Queenslanders share.

Building on the Suncorp Spirit platform, the film finishes on a real Suncorp customer, Pam Murphy, and her Suncorp assessor, at the completion of Pam’s rebuilt home, which was lost in the most recent bushfires that hit Queensland’s Sunshine Coast late last year.

Suncorp EGM Brand & Marketing, Mim Haysom, said: “We know natural disasters and climate change are an ever present problem. And we know in recent years, almost half of Queensland homeowners have admitted they’ve done nothing to prepare for storm season meaning underinsurance remains one of the State’s largest problems.

“In our latest campaign, we aim to drive home the importance of protecting Queensland families and communities with the help of a local insurance partner that understands their needs.”

The fully integrated campaign is now running across TV, digital, radio, print and social.




Please login with linkedin to comment

Leo Burnett Suncorp

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]