Summer is around the corner and with it comes increasingly extreme weather, prompting Suncorp Insurance to encourage Queenslanders to prepare for the upcoming storm season with the launch of its newest campaign, “With you through every storm”.
Created by Leo Burnett Australia, the campaign is an ode to Suncorp’s history of supporting Queenslanders through the many adversities that have hit the Sunshine State over the past 100 years.
Launching with a film that contrasts the laidback, suburban Queensland lifestyle with the extreme weather events that have hit those same towns over the years, the campaign is a celebration of the resilient spirit that both Suncorp and Queenslanders share.
Building on the Suncorp Spirit platform, the film finishes on a real Suncorp customer, Pam Murphy, and her Suncorp assessor, at the completion of Pam’s rebuilt home, which was lost in the most recent bushfires that hit Queensland’s Sunshine Coast late last year.
Suncorp EGM Brand & Marketing, Mim Haysom, said: “We know natural disasters and climate change are an ever present problem. And we know in recent years, almost half of Queensland homeowners have admitted they’ve done nothing to prepare for storm season meaning underinsurance remains one of the State’s largest problems.
“In our latest campaign, we aim to drive home the importance of protecting Queensland families and communities with the help of a local insurance partner that understands their needs.”
The fully integrated campaign is now running across TV, digital, radio, print and social.