Leo’s Sydney Announces Creative Partnership With TEDxSydney

Leo’s Sydney Announces Creative Partnership With TEDxSydney

Leo Burnett Sydney has announced that it is creative partner to TEDxSydney 2017, the leading platform for sharing and growing Australian ideas, innovation and creativity with the power to change attitudes, lives, and, ultimately, the world.

The partnership sees Leo Burnett providing strategic communications expertise to TEDxSydney’s brand and the development and execution of the creative campaign for the change-making event under this year’s ‘Unconventional’ theme.

Now more than ever, with the world at an unprecedented crossroad of identity, the need for action is vitally important. Together with TEDxSydney, Leo Burnett is committed to providing change-makers with a stage to assist in their success and growth into the future, while giving people an opportunity to engage with this positive change in action.

Pete Bosilkovski, CEO Leo Burnett Sydney said: “We are excited to be partnering with such a like-minded, progressive and empowering organisation as TEDxSydney. Our shared values and philosophies around bringing people together and driving positive change through embracing connected thinking, creativity and innovation makes this a very synergistic and powerful partnership.”

Stuart Buchanan, head of marketing TEDxSydney, added: “We’re thrilled to be able to partner with Leo Burnett Sydney for this year’s TEDxSydney. This year’s event is the biggest yet, and we wanted to make sure we had the best thinkers and creatives on our side as we moved through this exciting phase of growth. The team at Leo Burnett have been terrific to work with. Their strategic insights have already revitalised our thinking and helped shape our overall approach to the 2017 event. Their enthusiasm for the mission of TEDxSydney is refreshing and very infectious!”

TEDxSydney 2017 will be held at ICC Sydney, Darling Harbour, on Friday 16 June.




Please login with linkedin to comment

Drive Show Outdoor Lions

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]