A Lion Dances With Carcass In Weird Mobile Gambling Ad

A Lion Dances With Carcass In Weird Mobile Gambling Ad
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London agency ‘Now’ has released part one of a two-part series for client LeoVegas. The ad stars the casino’s lion mascot ‘LEO’ as he dances with a headless carcass, vegans be damned.

Leo is the “undisputed king of mobile casino”, but he’s also in a really disturbing ad:

“In a category that plays by some heavily entrenched rules, we worked with Leo Vegas to create something fresh and, importantly, something that felt different to the competition,” Now executive creative director Remco Graham told Adweek.

“Leo Vegas trusted us to push the boundaries, and we’re really pleased with the results.”

U.K. Country Manager Shenaly Amin of Leo Vegas added: “We’re on a mission to let the world know about Leo Vegas…In a market with such fierce competition, we knew we had to do something different to stand out. Leo Vegas is the King of Mobile Casino, but he’s just as happy playing down his local social club as he is walking down the strip in Vegas.”

Leo is the “undisputed king of mobile casino”, but he’s also in a really disturbing ad:

“In a category that plays by some heavily entrenched rules, we worked with Leo Vegas to create something fresh and, importantly, something that felt different to the competition,” Now executive creative director Remco Graham told Adweek.

“Leo Vegas trusted us to push the boundaries, and we’re really pleased with the results.”

U.K. Country Manager Shenaly Amin of Leo Vegas added: “We’re on a mission to let the world know about Leo Vegas…In a market with such fierce competition, we knew we had to do something different to stand out. Leo Vegas is the King of Mobile Casino, but he’s just as happy playing down his local social club as he is walking down the strip in Vegas.”

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