London agency ‘Now’ has released part one of a two-part series for client LeoVegas. The ad stars the casino’s lion mascot ‘LEO’ as he dances with a headless carcass, vegans be damned.
Leo is the “undisputed king of mobile casino”, but he’s also in a really disturbing ad:
“In a category that plays by some heavily entrenched rules, we worked with Leo Vegas to create something fresh and, importantly, something that felt different to the competition,” Now executive creative director Remco Graham told Adweek.
“Leo Vegas trusted us to push the boundaries, and we’re really pleased with the results.”
U.K. Country Manager Shenaly Amin of Leo Vegas added: “We’re on a mission to let the world know about Leo Vegas…In a market with such fierce competition, we knew we had to do something different to stand out. Leo Vegas is the King of Mobile Casino, but he’s just as happy playing down his local social club as he is walking down the strip in Vegas.”
CREDITS
Client: Leo Vegas
UK Country Manager: Shenaly Amin
Agency: Now
Executive Creative Director: Remco Graham
Creative Team: Clint Harding & Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Jessica Woolley
Planner: Michael McCourt
Production Company: Biscuit Filmworks
Directors: Big Red Button
Producer: Sara Cummins
Executive Producer: Orlando Wood
Production Manager: Lucy Chambers
DOP: Richard Mott
Editing House: The Work
Editor: Rachael Spann
Grade – The Mill
Colourist – James Banford
Post-Production: Electric Theatre Collective
Audio Post: Factory Studios
Sound Engineer: Phil Bolland
