International airline Emirates has appointed Leo Burnett Sydney to handle its Australian creative account following a competitive pitch.
With a focus on making the brand even more meaningful and relevant for Australians, the partnership will see Leo Burnett Sydney develop local strategies and deploy lateral creative solutions for the evolving Australian media and digital landscape.
Pete Bosilkovski, CEO, Leo Burnett Sydney, said: “We are both thrilled and honoured to be partnering with Emirates who has built a reputation as one of the world’s best airlines and continues to redefine and lead the travel and aviation market through innovation and customer experience.
“We love to partner with brands that share an obsession with customer experience and innovation and we look forward to collaborating with Emirates to help build on the tremendous affinity that exists for the brand in Australia. It’s with great pride that we announce this win,” added Bosilkovski.
Christopher Galanto, SVP advertising, Emirates, added: “Emirates can confirm that we have appointed Leo Burnett as the airline’s creative agency partner for Australia. During the RFP process, the Leo Burnett team demonstrated an excellent grasp of our strategic, brand and tactical communication requirements, and the ability to demonstrate inspiring creative work across channels. We look forward to working with them.”
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