Leo Burnett Sydney has announced this morning it has been appointed to the BIG W account. The appointment marks a change in direction for the retailer, with Leo Burnett tasked with re-positioning the BIG W brand in the fast-changing retail landscape.
Pete Bosilkovski (pictured), managing director, Leo Burnett Sydney, said: “This is a tremendous opportunity to work with an iconic Australian retailer that is currently in the process of transformation.
“As an agency, we thrive on ‘change’ as a brief. This appointment is a huge step in connecting BIG W with customers in new ways – giving the brand new meaning, and people new reasons to put BIG W first.”
BIG W marketing director, Ali Jones (pictured) added: “We are excited to be working with the heavily awarded agency, Leo Burnett. It has proven itself to be both a creative and strategic powerhouse.
“It is an important time for BIG W as we change our business to bring an exciting and best priced offer to our customers. This partnership will be important in helping us realise our strategy for a new BIG W.”
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