Leo Burnett Debuts New Queenslander Campaign For Suncorp Insurance

Leo Burnett Debuts New Queenslander Campaign For Suncorp Insurance

From cane toad takeovers to goannas holding the loungeroom hostage, with over 100 years of helping Queenslanders get back on track, Suncorp Insurance has seen it all.

Leo Burnett has created a new campaign, “No One Knows Queensland Like A Queenslander”, that demonstrates Suncorp’s unique understanding of Queensland life and cover for life’s quintessentially Queensland moments.

Most Queenslanders know that being up north brings with it some distinctive challenges, and this integrated campaign aims to increase consideration of the Suncorp Insurance brand in Queensland by demonstrating that they truly understand Queensland life.


Suncorp EGM brand & marketing, Mim Haysom said: “As a brand and business born and bred in Queensland, Suncorp really knows and understands the unique and rather unusual insurance situations our customers encounter in our home state.

“Whether it’s big events like storms or those everyday quintessential Queensland claims, we’re definitely in the position to reassure our customers that we’ve got Queensland covered.”

Leo Burnett executive creative director, Grant McAloon commented: “Queensland is an awesome place to live. Beautiful beaches, a laid back lifestyle and the mighty Maroons.

“But Queenslanders also know that life up North brings with it some unique challenges.

“As Queenslanders themselves, Suncorp gets it.

“They’ve seen it all — with some truly bizarre claims from their long heritage in the Queensland market.

“We were able to bring to life some fun scenes that Queenslanders will really relate to, and show how Suncorp helps Queenslanders bounce back.”

“No One Knows Queensland Like A Queenslander” will appear on broadcast television, geo targeted OOH, programmatic display, social and radio.

Campaign Credits:
Client: Suncorp
Chief Marketing Officer / EGM brand & marketing: Mim Haysom
Executive Manager, Marketing Suncorp Bank & Insurance: Potta Findikidis
Manager Marketing, Suncorp Insurance: Travis Hughes
Go to Market Lead: Jade Thomas

Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Senior Art Director: Dave Varney
Chief Client Partner: Madeleine Marsh
Senior Business Director: Anna Viney & Bethany Ryan
Project Director: Erin Stace
Project Manager: Angela Pavlak
Senior Integrated Producer: Michelle Browne
Production Company: Rabbit
Director: Al Morrow
Executive Producers: Lucas Jenner & Alex Hay
Producer: Sarah Nichols

 




Please login with linkedin to comment

Leo Burnett Suncorp Insurance

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]