It would appear Brazilians have stopped donating blood during lockdown and so remind them, the nation’s The Good Blood Club, called in creative agency Leo Burnett Brazil to show it’s nothing to worry about given the fact we’re cutting, grazing and nicking ourselves most of the time anyway.
Leo Burnett Brazil created a campaign with the idea of show that, in our everyday lives, we often waste chances to save lives by giving blood.
The spot shows that people already “give” blood in everyday situations, like scraping a knee while skateboarding, being stung by a mosquito, getting small cuts in the kitchen or even with a paper cut.
So why wouldn’t we give blood to those most in need?
Check out the work below: