Leo Burnett Brazil Creates Campaign To Encourage Blood Donation During CV-19

Leo Burnett Brazil Creates Campaign To Encourage Blood Donation During CV-19
SHARE
THIS



It would appear Brazilians have stopped donating blood during lockdown and so remind them, the nation’s The Good Blood Club, called in creative agency Leo Burnett Brazil to show it’s nothing to worry about given the fact we’re cutting, grazing and nicking ourselves most of the time anyway.

Leo Burnett Brazil created a campaign with the idea of ​​ show that, in our everyday lives, we often waste chances to save lives by giving blood.

The spot shows that people already “give” blood in everyday situations, like scraping a knee while skateboarding, being stung by a mosquito, getting small cuts in the kitchen or even with a paper cut.

So why wouldn’t we give blood to those most in need?

Check out the work below:

 

 

 

 

Please login with linkedin to comment

Leo Burnett

Latest News

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo
  • Advertising
  • Campaigns

Volkswagen Unveils Electric SUV, The ID.4, In Stunning Spot ‘The Wheel’ Via Johannes Leonardo

Zoetropes, a praxinoscope, early projectors, and a phenakistoscope have all been used to channel what is considered a monumental moment for carmaker Volkswagen in a new short by Johannes Leonardo. Directed by Sam Brown, the 90-second film ‘The Wheel’ uses some of the oldest devices of motion in film—the Zoetrope (praxinoscope, early projectors, and phenakistoscope)—as […]

by B&T Magazine

B&T Magazine
Nine & Stan Eye Off NBL Rights
  • Media

Nine & Stan Eye Off NBL Rights

On an unrelated note, Hugh Marks spotted practising his alley-oops and free throws at the North Sydney basketball courts.

by B&T Magazine

B&T Magazine
Creepy Or Convenient?
  • Technology

Creepy Or Convenient?

If B&T's editor could think of a three-word headline for every story he'd be retired by now.

Opinion

by B&T Magazine

B&T Magazine