Independent omnichannel supply-side platform (SSP), Lemma, has appointed Areef Vohra as country head for Australia and New Zealand.
The appointment comes as part of Lemma’s strategy to further expand its presence in the ANZ region.
In his new role, Areef will be responsible for driving Lemma’s business growth in Australia and New Zealand, leading the company’s sales, brand and agency partnerships, as well as developing and executing strategies to expand Lemma’s market share.
“I am excited to be a part of Lemma’s growth journey in Australia and New Zealand & passionate about the future of Programmatic technology across emerging media,” said Vohra.
“With the region’s dynamic digital OOH landscape and Lemma’s cutting-edge technology platform, I am confident that we can achieve new levels of success and establish ourselves as the go-to partner for advertisers and DOOH screens owners in the region”.
Prior to joining Lemma, Areef served as head of strategic sales and partnerships with MedicalDirector and was previously a commercial director with Veridooh, a verification and measurement platform for digital out-of-home.
His extensive experience in developing effective strategies for business growth, team leadership, and territory management, combined with his in-depth knowledge of the digital out-of-home landscape, particularly programmatic and data-driven advertising, will serve as a vital resource to further improve ANZ operations and enhance business outcomes.
“We’re absolutely thrilled to have Areef onboard with us at Lemma and are confident that his experience, acumen & expertise will translate to success in his new role,” said Puneet Biyani, President, Lemma.
His know-how in business development and partnerships, combined with his knowledge of the ANZ region, will be instrumental in driving our growth in this important market.”
Vohra’s appointment is effective immediately.
