LEGO has officially become the most popular brand on YouTube with a record 10.4 billion views as of June 2020.
With over nine million subscribers, the LEGO YouTube channel has popular posts on the latest LEGO movies, animations, and series from different LEGO themes.
The data was gathered by Buy Shares and places the Danish toy group as the most popular brand on the social video sharing site.
Coming in at number two is kid-friendly channel Vat19 with 5.8b views – almost half of LEGO’s total views. Third is IDJVideos.TV with 4.5b views.
The channel popular video game Angry Birds also ranked highly coming in at number four with 4.46b views, while Kids TV HD EggVideos channel had 4.25b views.
Buy Shares data also revealed that the LEGO Group’s operating profit globally between 2009 and 2019 grew 272.42 per cent.
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