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Reading: Lego Invents Branded Slippers To Protect Feet From Little Bricks
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B&T > Marketing > Lego Invents Branded Slippers To Protect Feet From Little Bricks
MarketingMedia

Lego Invents Branded Slippers To Protect Feet From Little Bricks

Emma Mackenzie
Published on: 18th November 2015 at 8:43 AM
Emma Mackenzie
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1 Min Read
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Lego has clearly recognised the indescribable pain that shoots through your foot when you step hard and fast on one its small, pointy bricks. And in response has designed specific slippers with extra cushioning for parents to wear to stop the agony.

However according to various media outlets, the slippers are only a limited edition, with only 1500 being made.

According to tech publication CNET, Lego commissioned French ad agency Brand Station to create the slippers.

Brand Station revealed the slippers on its Facebook page, along with a video detailing how they were made.

[fb_embed_post href=”https://www.facebook.com/brandstation.paris/videos/503162079863094//” width=”550″/]

Lead image via Piwee.

 

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Emma Mackenzie
By Emma Mackenzie
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Emma Mackenzie was a reporter at B&T from 2015 - 2016.

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