Leading Through A Crisis: AKQA MD Alisia Muscat

Leading Through A Crisis: AKQA MD Alisia Muscat
SHARE
THIS



It’s hard to think of another time where leadership in the workforce has been as important as it is today.

The world is in lockdown, an economic recession looms and just about all businesses are facing an uncertain future.

So how do you lead through a crisis?

According to AKQA managing director Alisia Muscat, who is currently leading the company’s 170-person Melbourne office, it’s about ensuring everyone feels supported and heard.

Like many other businesses in the creative and technology space, AKQA has been forced to put in place new structures for managing a remote workforce.

This includes a set of leadership principles, with the notion of empowerment a high priority.

“We’ve empowered the team to lead the way, tell us how best we can stay connected, engaged and motivated,” she tells B&T.

“We’ve said yes to every idea: WFH FM, virtual Yoga, Around the Grounds virtual, Fitness challenges, Easter competitions, the list goes on. The team have been in control of the culture.”

While it is on the team to create the culture, it’s equally important for the business’s leaders to take part and be present – albeit virtually.

“All of our leaders have been present and as involved as possible,” Muscat says.

“We are ‘showing up’ to everything, all the 1:1s, team meetings, review pods etc. In doing so, we are demonstrating we are in this with them and committed to maintaining the same level of cultural and work standards as we did in the office.”

The final pillar of AKQA leadership approach to COVID-19 is transparency, “ensuring all our communication has been clear and honest” and “keeping the communication regular and consistent”, she explains.

With these systems in place, Muscat believes her team can navigate the challenges ahead.

“The leadership principles we’ve followed around transparency, presence and empowerment have kept the team motivated,” she says.

“They are informed and in control of the outcome. They are also fiercely supported by the entire leadership team and their peers – we are all doing this together and single-mindedly focused on seeing our way through this period.”

The bigger picture

As a female working in the technology space, the challenges for Muscat as a leader have not been reserved to COVID-19.

Reflecting on her career, she points to some systemic problems that are still apparent today.

“The industry needs to encourage and invest in female technical craft leaders,” Muscat says.

“Tech Directors, Principal Architects, Heads of Digital, Heads of IT etc. I haven’t seen this space change much at all, but when it does, I think it will have an enormously positive influence on the teams and the work. “

To get things where they need to be, Muscat is a strong advocate for a female-focused approach to promoting diversity.

“I think we have a long way to go in Australia in recognizing and celebrating diversity.

I believe gender is one of the most obvious places to start, which is why many businesses have a female-focused approach to promoting diversity,” she says.

“Achieving balance will require an overcorrection, and I believe a female-focused structural approach is the best place to start, including coaching, education, career development planning, targets etc.

“With more visible female tech leaders, other women will be better placed to follow in their footsteps.”

She points to some encouraging signs of the industry getting to where it needs to be, including her own experience as a leader in a tech environment.

“As a leader of a predominantly technical studio, I have always felt very well supported and encouraged by my peers, leaders and team,” she says.

“I see more female leaders in cross-functional roles like mine, as opposed to pure technical leadership roles.

“I believe attitudes in 2020 are getting to where they need to be, and I have seen a lot of change throughout my career in this space. Now we need the structures to change more rapidly, modernise attitudes, and support growth and opportunity for our aspiring female leaders.”

Please login with linkedin to comment

AKQA. alisia muscat

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine