Following a string of new business wins in 2021, This Is Flow has continued the momentum by adding the Australian account of leading global beer brand Coors to the business.
Launching in time for NBA playoffs and finals in May, This is Flow will drive Coors’ media planning and buying for “the world’s most refreshing” media campaign throughout the year with a focus around sporting occasions.
With 3.86 million basketball fans in Australia and NBA being the 4th most watched sport in Australia, This is Flow has worked to deliver an impactful channel strategy to drive growth.
Discussing this year’s “Refresh for Game Time” campaign, Matt McKay, Senior Brand Manager said: “Coors, an easy drinking lager, is the peak of refreshment. We are excited for Australians to pick up a Coors for their next sporting occasion, whether that be at the bar, at their house or at the game.”
“We are also excited to partner with This is Flow who have delivered an innovative plan to highlight the way that sport brings people together.”
“There’s a real energy behind a powerhouse global brand like Coors, the passion and drive from the business and the team that inspires our best work. The Coors brand aligns with the energy and skill set of our team, who’ve done a great job building a strategic response that taps into the audience behavior and the channels they thrive in,” said Jimmy Hyett, CEO This Is Flow.
This is Flow will also be working on the media planning and buying for beer brands Miller Chill and Miller Genuine Draft with activity kicking off in the second half of 2021.
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