News Corp Australia has announced that Leader Community News will undertake a hefty investment in its print products, upgrading the majority of its portfolio to an improved magazine quality format, along with a series of editorial improvements.
From Monday September 5, fifteen titles will join an existing six Leader publications to be printed on gloss or ecoprime premium stock. While keeping Melbourne local news as its core, fresh content and design elements will be introduced to deliver even more value for readers.
Among these additions, a new lifestyle section that features stories on health, wellbeing, food, home, entertainment and travel will initially be introduced to 11 papers, with exclusive content from Australia’s top parenting site Kidspot.com.au featuring in many more titles.
For advertisers, these new environments will create unique opportunities to reach engaged local audiences, with enhanced stock producing sharper images and better colour accuracy.
News Corp Australia’s managing director – community publishing Brett Clegg said, “As a business we are passionate about community news. It is great to be announcing changes that will continue to strengthen Leader’s pre-eminent position in its markets.
“This investment is a reflection of the increasing affluence of these fifteen areas and the exciting future we see in these publications. It is critical for Leader to reflect the growing prosperity of our suburbs with a more prestigious product and a new and fresh contemporary feel.”
Leader Community News general manager Fiona Mellor added, “I’m very excited to be announcing plans to further enhance our portfolio of brands. Not only will the new publications look great on improved stock, but the layout of content will be refreshed to ensure the quality content we are known for is even more appealing.
“These combined changes will ensure we are not only satisfying advertisers in the area, by providing them a premium environment in which to showcase their goods and services, but our readers, who will benefit from quality content presented in a fresh new way.”
The titles that will be upgraded to ecoprime stock are: Frankston; Greater Dandenong; Hume; Knox; Lilydale & Yarra Valley; Maribyrnong; Maroondah; Monash; Moonee Valley; Moorabbin; Mordialloc; Moreland; Northcote; Preston; Whittlesea.
The titles that will include the new lifestyle section are: Bayside; Caulfield Glen Eira; Manningham; Monash; Moonee Valley; Moorabbin; Moreland; Port Phillip; Progress; Stonnington; Whitehorse.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]