Leader Community News Bets Heavily On Printed Products

Leader Community News Bets Heavily On Printed Products

News Corp Australia has announced that Leader Community News will undertake a hefty investment in its print products, upgrading the majority of its portfolio to an improved magazine quality format, along with a series of editorial improvements.

From Monday September 5, fifteen titles will join an existing six Leader publications to be printed on gloss or ecoprime premium stock. While keeping Melbourne local news as its core, fresh content and design elements will be introduced to deliver even more value for readers.

Among these additions, a new lifestyle section that features stories on health, wellbeing, food, home, entertainment and travel will initially be introduced to 11 papers, with exclusive content from Australia’s top parenting site Kidspot.com.au featuring in many more titles.

For advertisers, these new environments will create unique opportunities to reach engaged local audiences, with enhanced stock producing sharper images and better colour accuracy.

News Corp Australia’s managing director – community publishing Brett Clegg said, “As a business we are passionate about community news. It is great to be announcing changes that will continue to strengthen Leader’s pre-eminent position in its markets.

“This investment is a reflection of the increasing affluence of these fifteen areas and the exciting future we see in these publications. It is critical for Leader to reflect the growing prosperity of our suburbs with a more prestigious product and a new and fresh contemporary feel.”

Leader Community News general manager Fiona Mellor added, “I’m very excited to be announcing plans to further enhance our portfolio of brands. Not only will the new publications look great on improved stock, but the layout of content will be refreshed to ensure the quality content we are known for is even more appealing.

“These combined changes will ensure we are not only satisfying advertisers in the area, by providing them a premium environment in which to showcase their goods and services, but our readers, who will benefit from quality content presented in a fresh new way.”

The titles that will be upgraded to ecoprime stock are: Frankston; Greater Dandenong; Hume; Knox; Lilydale & Yarra Valley; Maribyrnong; Maroondah; Monash; Moonee Valley; Moorabbin; Mordialloc; Moreland; Northcote; Preston; Whittlesea.

The titles that will include the new lifestyle section are: Bayside; Caulfield Glen Eira; Manningham; Monash; Moonee Valley; Moorabbin; Moreland; Port Phillip; Progress; Stonnington; Whitehorse.

 




Please login with linkedin to comment

leader community news Marketing strategies

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]