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Reading: Le Specs And Christopher Kane Team Up For Limited Edition Collection
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B&T > Advertising > Le Specs And Christopher Kane Team Up For Limited Edition Collection
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Le Specs And Christopher Kane Team Up For Limited Edition Collection

Staff Writers
Published on: 21st May 2021 at 10:09 AM
Edited by Staff Writers
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Iconic Australian eyewear giant, Le Specs, and London-based label More Joy; co-founded by iconic fashion designer Christopher Kane, have collaborated on a limited edition unisex capsule collection.

Founded by siblings Christopher and Tammy Kane, More Joy was established as a label that disrupted the global luxury scene with its diverse – yet distinctively Christopher Kane – collections.

The inclusive brand and accessible price point has become synonymous with quality and innovation.

The More Joy logo represents a deeper meaning to the design duo, becoming a daily mantra for hope and good karma, a message worth sharing, resulting in the creation of a strongly bonded community of like-minded people open to joy.

Designed for a socially conscious generation, redefining sexuality and transcending sexual labels, the courageous More Joy consumer has a heart and mind open to limitless joy.

The Le Specs x More Joy collection features two classic Le Specs silhouettes reworked in the iconic black, white and red, the colour palette representative of the More Joy brand pillars – ‘Special’, ‘More Joy’ and ‘Sex’.

‘More Joy’ – When a logo becomes a mantra, everyday objects become positive affirmations reminding you to be open to the Joy you deserve.

‘Sex’ – The power of pleasure, transcending labels and an environment which is open and accepting

‘Special’ – Joy comes from within, nurture yourself and tune into higher vibrations

The understated silhouettes, combined with the timeless colour-palette, result in a chic and inclusive eyewear capsule collection with something for everyone.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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