Marketer, entrepreneur and regular Gruen panellist Lauren Fried (pictured above) has announced the relaunch of the agency she founded over 13 years ago. Pulse Marketing will now be known as Pulse Collective, in a shift to serve solely entrepreneurs and privately-owned business as a full service marketing and comms agency.
“As we are a creative agency which was founded on entrepreneurialism, it makes sense we are now working with like-minded individuals, so this was a really organic evolution for us,” she said.
Having kicked off her own marketing and advertising agency in Pulse, Fried now wanted to focus on helping others in similar situations.
“It’s not an easy road, being an entrepreneur, and you really need someone who understands your specific needs which differs from the bigger and more established brands,” she added.
“Entrepreneurism is now considered its own business category, so why shouldn’t it be marketed differently?”
As part of the relaunch, Pulse Collective has also announced the launch of The Entrepreneurial Community, a series of roundtables and guest speakers focusing on business planning, personal wealth, exit strategies, overseas expansion and how to create and keep a harmonious work environment.
“Nearly all my conversations with clients are advising them on how to navigate through the challenges of growth, profit, products and people, and even more importantly how to engage their team to help them sustainably execute around it,” Fried said.