LaunchVic Announces ‘Scale Up Your Career’ Campaign
The Victorian government’s startup agency, LaunchVic, a Victorian government start-up agency, is inspiring people to take their career to the next level through a new integrated campaign.
Designed by agency partners Cyclone Creative, Keep Left and MediaCom, the ‘Scale Up Your Career’ campaign is the first integrated advertising campaign from LaunchVic and aims to encourage professionals to consider working at a scaleup.
LaunchVic CEO Dr. Kate Cornick said: “The campaign aims to introduce Victorians to the career possibilities of working in the startup ecosystem, redefining the perceived risks and highlighting that you don’t need to be a software developer to work at a startup or scaleup”.
Cornick continued: “Our research showed that 38 per cent of scaleups identify finding the right talent as an issue and only 42 per cent of Victorians know what a scaleup business is.
“This campaign aims to connect the dots between potential employees and scaleups, positioning LaunchVic as the link between the scaleup ecosystem and the talent they need to realise their growth potential”.
The visual transformation of a workhorse into a unicorn underpins the creative campaign, a representation of breaking free from the corporate mould and leaping into a new world of opportunity.
Cyclone Creative managing partner Sam Hooper said the unicorn symbolised not only the career potential of individuals but also high-growth scale up businesses or those valued at over $1 billion.
Hooper said: “We needed an impactful idea that would spark the interest of those ready to make a change in their career. A workhorse transforming into a unicorn was the perfect representation”.
The campaign will run across outdoor, transit, social, digital and earned media.
Please login with linkedin to comment
launchvicLatest News
These Are The Most Engaging Christmas Ads Of 2020
Did your Christmas ad not make this year's top 10? Ready your flimsy excuses for when the client calls with this.
“Ageism Is Alive & Well” Why Ad Veteran Steve Allen’s Appointment Is Such A Big Deal
It’s been just under two weeks since erudite industry veteran Steve Allen was welcomed to a new role at Pearman Media, but industry fanfare continues, unabated, in celebration of the moment. At time of writing, a single post from Greg ‘Sparrow’ Graham’s LinkedIn, celebrating news of Steve Allen’s appointment at Pearman, has at least 7,000 […]
Apple Ads Spark $16M Lawsuit
Apple has been fined 10 million euro ($16 million) by Italy’s antitrust watchdog for making misleading claims in marketing material. The case focuses on how waterproof iPhones are after Apple said the devices were water-resistant at a depth of between one and four metres, for up to 30 minutes, depending on the make. The Autorità […]
Seven Heaps More Pressure On Cricket Australia As It Threatens To Sue For “Millions”
Channel Seven is threatening to sue Cricket Australia for “many millions of dollars” in an ongoing legal stoush between the cricket body and free-to-air broadcaster. As reported on B&T yesterday, Seven West Media lawyers have been attempting to subpoena emails between the Board of Control for Cricket in India, Foxtel and state governments, which Seven […]
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
“Jules & Vincent Are Back!” John Travolta & Samuel L Jackson Reprise ‘Pulp Fiction’ In Oddball Christmas Ad
Quentin Tarantino’s 1994 masterpiece Pulp Fiction remains one of pop culture’s true phenomenons and still offers up so many iconic moments. Take a new Christmas spot for US financial firm Capital One who has enlisted John “Vincent Vega” Travolta and Samuel L “Jules Winnfield” Jackson to reprise their classic Pulp Fiction characters without once mentioning […]
How People-Based Identity Will Change The Way Marketers Think About Success
With big privacy changes coming, marketers will soon have redefine success when it comes to attribution, argues Deb O’Sullivan Vice President Enterprise Sales Australia and New Zealand at LiveRamp in this piece. Apple postponing its plan to make IDFA opt-in across devices means brands everywhere are enjoying a temporary reprieve. This deferral to early 2021 […]
DDB Sydney Grows Creative Team By Six
DDB Sydney is expanding its creative team with six new hires following a period of growth for the agency. Katyana O’Neill joins DDB as Senior Art Director alongside Emma Leamore, Senior Copywriter. The duo was most recently at The Monkeys, where they worked on blue-chip brands, including Qantas and Berlei. DDB has also hired Kate […]
Guide Dogs Australia Launches ‘An Experiment In Trust’ Via Thinkerbell
Guide Dogs Australia is an organisation built on the values of integrity and trust, awarded Most Trusted Charity Brand as part of Australian Reader’s Digest “Most Trusted Brands” for seven years. A new campaign developed with Thinkerbell aims to illustrate this emotion in a powerful and memorable way. The work ‘An experiment in trust’, uses a […]
“This Is A Match Made In Heaven”: Salesforce Acquires Slack For $37.6 Billion
Salesforce has signed a definitive agreement to acquired work-chatting service Slack for $US27.7 billion ($37.6 billion). The merger will see Slack be “deeply integrated into every Salesforce Cloud”, with the Slack interface set to be adopted as the new interface for Salesforce Customer 360. “This is a match made in heaven,” said Salesforce chair and […]
Study: Wine Now Aussies’ Favourite Tipple, As We’re Downing 100 Million Alcoholic Bevvies A Week
Here's the latest stats into Australia's drinking habits. B&T staff apparently receiving "high achieving" status.
Verizon Media Sets Out ‘Advertising For Good’ Agenda At 2021 Showcase
Verizon Media has doubled down on efforts to build up the media and marketing industry, as it sets out its 2021 plans across its editorial and technology platforms. Verizon Media is driving the ‘Advertising for Good’ agenda through all aspects of the business, from its independent Yahoo editorial mastheads, market-leading buy and sell-side trading platforms, […]
New Campaign Urges Aussie Ad Creatives To Get Real About Gender Equality Messages
Hot on the heels of its latest work with Respect Victoria to prevent violence against women, Behaviour change specialist agency, The Shannon Company (TSC), has taken aim at the role advertising plays in gender inequality. TSC communications and digital director, Lily Tidy, said the team collaborated with Women’s Health Victoria to develop the ‘Shequal’ brand […]
Psembi Kinstan Joins McCann Melbourne As Executive Creative Director
McCann Melbourne has appointed highly awarded BBH London Creative, Psembi Kinstan to the newly created role of Executive Creative Director. Psembi returns to Melbourne from a career in the U.K, working for BBH and VMLY&R, where he was the youngest Creative Director in history to be appointed by both networks. With well over 100 international […]
MediaSmiths Appoints Jack Geraghty As Senior Account Planner
Independent media agency MediaSmiths today announced the appointment of another Senior Account Planner to its team as the independent agency continues to grow. Jack Geraghty joins MediaSmiths from Mediacom in Brisbane where he was Media Executive. Geraghty also has digital experience, working as a social media and content coordinator for Space Digital and a content […]
DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Nine Announces First Hires For Powered Enterprise
Nine has announced the appointment of Nicki Kenyon and Michele O’Neill as the first leadership hires for its newly launched Powered Enterprise division. Kenyon has held executive leadership roles in global corporations and start-ups in Australia and Asia Pacific, most recently as General Manager of Marketing for leading industry travel body Visit Victoria and prior […]
Tom Pitney Promoted To Strategy Director At Junkee Studio
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside
Australia’s media agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8 per cent in October and the forward bookings detail confirming November and December ad demand is well above where it was at the same time last year. The October market was boosted by […]
Norwegian Cruise Line Revives Queen’s ‘I Want To Break Free’ In New Global Campaign
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo ANZ Appoints New CMO For Snacks & Beverages
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
Aussie Music Stars Front New Digital Campaign For Destination NSW
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Minister Asks ABC Chair To Explain Public Interest Of ‘Inside The Canberra Bubble’ Four Corners Episode
Thought the kerfuffle over Liberal MPs bonking their staff had gone away? The gasoline is only now hitting the match.
Popular With The Brits But A Flop With Locals, Foster’s Vies For Australian Comeback
Australia's most hated beer, Foster's, set for a comeback. Well, apart from XXXX Summer and Heineken Zero that is.
Seven Seeks Internal Emails As Contract Spat With Cricket Australia Escalates
The only winners of these contractual spats are only ever the lawyers. And possibly the lawyers' local BMW dealership.
Subaru Celebrates The Road Less Travelled In New Creative Campaign
Subaru urges Aussies to take a road trip in new campaign. Although car sickness & haemorrhoids sufferers are exempt.
MG Motor Australia Calls On Country To Take A Test Drive To Make A Difference This December
The British marque's now Chinese owned & made. Although probably doesn't want that mentioned given the current climate.
