The Launch Marketing Council (LMC) is an innovative industry-first council that aims to develop best practices around launch marketing.
And, earlier in March this year, the Council met for its first biyearly meeting for 2019.
The theme discussed in March centred on international launches from Australia to the rest of the world, and global launches coming to Australia. The Council explored and shared best practice when it comes to launching new products, brands and businesses.
And now, the whitepaper following the insightful discussion to come from the Council’s meeting has just been published. The Council identified several issues when importing launch campaigns from overseas. And equally, there are issues when exporting launch marketing campaigns.
The latest whitepaper explores these issues with real life insight and examples. It also features an in-depth look at how a global beverage brand localises launches for Australia and New Zealand.
On the publication of the first biyearly whitepaper, Five by Five managing director Matt Lawton said: “It was fascinating to hear how CMO’s are managing the international aspect of their role and confirmed the significance of Australia as a market with unique attributes.”
The Council, brought to life by global independent launch agency, Five by Five, changes annually and is comprised of leading industry professionals across the marketing space.
LMC members for 2019 include: Matt Lawton (Managing Director, Five by Five), Dean Chadwick (Chief Marketing Officer, Velocity) Alexandra Tully (Brand Lead, Airtasker) Adam Ballesty (former Director of Marketing – Sport, Foxtel) Daniel Gervais (Head of Marketing, Airbnb) Serena Leith (Director of Marketing Asia Pacific, Spotify), Nicholas Cornelius (Chief Marketing Officer, Pack and Send) and Maria Loyez (Chief Customer Officer, Volt Bank).
You can download the whitepaper for free here.