The Launch Marketing Council (LMC) has announced its 2020 members.
An industry-first initiative brought to life by global independent launch agency, Five by Five, LMC is made up of a panel of highly experienced senior marketers, investors and founders from around the world with the goal to help unlock the secrets of launching brands, products and services.
From identifying how to overcome issues with internal alignment throughout the launch period to the role PR plays in launch marketing, LMC focuses on a different element of product launch each meeting with the hope of giving readers a better chance of launching a product successfully.
The insightful discussion is then turned into a free whitepaper which furthers industry knowledge in this specialised area.
As the media partner, B&T is excited to announce the members for 2020. They are: Matt Lawton, MD of Five by Five Global; Marmik Vyas, General Manager Business Marketing at nbn Australia; Jo Gaines, AVP Salesforce Cloud Sales; Ken Russell, Head of CX and Brand at BWS; Maria Loyez, Chief Customer Officer, Volt Bank; Angus Jones, former Chief Marketing Officer, LG and guest: Simon Macarone, Tummify.
The Council has already had its first meeting where it discussed the launch strategies and experiences of startup business compared to corporates.
Five by Five Global MD and founder of LMC Matt Lawton said the Council’s first meeting: This forum provided another opportunity to understand the launch strategies and experiences of startup businesses compared to corporates.
“Efforts from the big end of town to adopt startup principles to launch new products from within innovation hubs could be better informed by real world experiences of entrepreneurs and the next white paper will shine a light on that.”
Stay tuned for the whitepaper, which will be available for download in the coming weeks.
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