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B&T > Advertising > Laughter Is The Greatest Form Of Advertising
AdvertisingMedia

Laughter Is The Greatest Form Of Advertising

Staff Writers
Published on: 1st December 2014 at 12:05 PM
Staff Writers
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What is a pirate’s favorite piece of marketing content?

A webinAAAAR!

…So maybe all of us weren’t born with an aptitude for comedy. But we all know through personal experiences that humor is a great way to build lasting connections. That’s why some of the world’s largest companies are catching on and using laughter as a medium in their campaigns.

Brands like Acura, Google, Proctor & Gamble, and Old Navy are creating a digital buzz with social campaigns consisting of short, funny videos. These videos bring in millions of views and spark up some interesting conversations on platforms like Facebook and Twitter.

Several big name comedians have found themselves in demand and have landed positions as brand ambassadors or spokespeople for Fortune 500 businesses, nonprofits, and even the government.

Read the full article here. 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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