Latest Survey Gives Woolies A Kicking From Customers On Freshness And Price

We have 18 days until Christmas but for many in the marketing business, the biggest present has already arrived — Pinterest Predicts. The firm’s yearly look at the trends to come has become an integral part of campaign planning for many, with Melinda Petrunoff, Pinterest’s managing director for Australia and New Zealand, describing it as […]

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

This headline can be made so much more appealing by reading it with a Darth Vader-like inflection.

Social media's far more than faffing about with videos of the office dog, as these digital maestros attest.

Other than heroin, nicotine and Sex In The City re-runs, is there anything more addictive than the Pringle chip?

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]

As sad as it is to say about these unsavoury allegations, why does it not come as any real surprise.

Much like the arrival of tequila shots, you know you're in for a rollicking good time when Jasmin Bedir gets involved.

Kmart is always B&T's one-stop shop at Christmas. Particularly for people we don't overly like.

James Boardman amps up his Dungeons & Dragons creds as he's named Wavemaker's chief strategy officer.

Other than a Cannes Lion, there's arguably no greater honour in advertising than getting your ad banned by a watchdog.

Did you spend 172-hours staring at your computer screen & still didn't get Taylor Swift tickets? Stare some more here.

Posted 1 hour Ago

Recommended

by B&T Magazine

Could your incessant itch & dark urine actually be a sign of parasite infestation? Mark this as a must read.

Imogen Hewitt ascendancy at Publicis continues apace. Not that she's to be known as Dame Imogen Hewitt.

Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]

James Warburton calls time on his Seven career. Also refusing all calls from Rugby Australia.

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

ACCC announces crackdown on dodgy influencers and online reviews. Which, it must be said, is their job.

Havas' Alastair Baker has a spring in his step and a song in his heart today following work promotion.

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Shannon Noll once again savagely cruelled by the GQ judges as KFC work goes unrecognised at Man Of The Year awards.

B&T a lucky attendee at last night's TikTok Awards. Disappointed not to see any cats playing piano, however.

We're certainly not young, talented and trendy but you likely are, so enter the TikTok Young Lions comp!

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

DIJGTAL launches ‘The Art of Car Care’, an exciting partnership between renowned LA street artist and icon, Mister Cartoon and Turtle Wax in Australia and New Zealand.

This trailer marks great news for spotty teenagers and socially awkward people around the world.

Wish Mr Lehrmann would simply disappear from your TV screens and newsfeeds? Alas, B&T's not seeing it anytime soon.

Do you fume every time the phone bill arrives? Take the rage 'next level' with this dodgy Telstra news.

Typically, B&T likes to champion the best & the brave. However, today we're honouring 2023's most memorable calamities.

Posted 1 day Ago

Recommended

by B&T Magazine

It's industry news from Canberra that thankfully doesn't involve public servants misbehaving at the taxpayers' expense.

McDonald's famous menu item, the McNugget, turns 40 this year. And cardiothoracic surgeons everywhere are celebrating.

Posted 1 day Ago

Recommended

by B&T Magazine

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Counting the days down till Christmas by doing as little as possible bar a spot of online shopping? This will resonate.

Posted 1 day Ago

Recommended

by B&T Magazine