Latest Radio Ratings Reveal Some Surprises

Latest Radio Ratings Reveal Some Surprises
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GfK, the official provider of radio ratings for Commercial Radio Australia, today released its Survey 5 results, and while there wasn’t too much change from the previous ratings, some of the biggest names on the radio waves have surprisingly lost momentum.

SYDNEY

Macquarie Media’s 2GB increased its lead of market share overall for people aged 10 years and over at 13.2 per cent (up 0.5 per cent), while ABC 702 grew its share by 0.3 per cent to remain in second with 9.8, and NOVA Entertainment’s smoothfm finished in third sport with 9.7 per cent (up 0.9 per cent)

WSFM experienced the biggest growth in market share for the 10-plus age bracket during the period, up 1.5 per cent to 7.8 per cent, while NOVA 96.9 saw the biggest drop, down 1.3 per cent to 6.9 per cent.

Breakfast

Retaining top spot was 2GB retained with 14.3 per cent market share (up 0.2 per cent), followed by ABC 702 (down 0.1 per cent to 11.5 per cent), while KIIS 1065’s the Kyle & Jackie O show held on to third place despite a drop of 0.6 per cent to 9.8 per cent.

Macqurie’s 2UE was the biggest mover, up 1.5 per cent to 5.2 per cent share, while Nova 96.9’s Fitzy & Wippa lost the most ground, down 0.9 per cent to 6.8 per cent.

Drive

Smoothfm increased its market share by 1.7 per cent to claim the number one spot with 10.1 per cent, followed by ABC 702 with 9.9 per cent (up 0.4 per cent), and 2GB with 9.5 per cent (up 2.1 per cent).

WSFM saw the biggest increase in market share, up 2.2 per cent to 8.2 per cent, while 2Day FM’s Hamish & Andy posted the biggest decline, down 1.4 per cent to 5.6 per cent.

 

MELBOURNE

Despite recording no movement, Macquarie’s 3AW held onto the number one ranking with 15.0 per cent market share, followed by ABC 774 (up 0.1 per cent to 10.8 per cent), while Australian Radio Network’s Gold FM and Hit101.9 Fox FM tied for third place with 8.8 per cent market share (up 0.7 per cent and down 1.2 per cent respectively).

The ABC’s Triple J experienced the biggest decline in market share over the period, down 1.6 per cent to 0.5 per cent.

Breakfast

Ross and John of 3AW continued its dominance of the breakfast slot, up 0.7 per cent to 19.8 per cent market share, followed by ABC 774 (up 0.1 per cent to 14.9 per cent) and Fox FM’s Fifi, Dave & Fev (down 0.8 per cent to 7.4 per cent).

KIIS FM’s Matt & Meshel recorded the biggest market share growth, up 1.1 per cent to 5.7 per cent, while Triple J recorded the biggest decline, down 1.3 per cent to 4.4 per cent.

Drive

Fox FM’s Hamish & Andy held onto top spot (11.3 per cent) despite a 1.5 per cent loss in market share, while 3AW’s Tom Elliott finished second with 11.2 per cent share (down 1.1 per cent), and NOVA 100’s Kate, Tim & Marty remained in third position with 8.8 per cent share (up 0.5 per cent).

 

BRISBANE

NOVA 1069 clinched top spot once again with 15.1 per cent market share (up 0.8 per cent), while NOVA and ARN’s 97.3 FM came second with 12.1 per cent share (up 0.5 per cent), and HIT 105 remained in third with 10.7 per cent (up 0.1 per cent).

Triple M made the most ground of all the stations, up 0.9 per cent to 10.2 per cent, while ABC 612 saw the biggest decline in market share, down 1.1 per cent to 8.5 per cent.

Breakfast

NOVA’s Ash, Kip & Luttsy increased its lead for the breakfast slot, recording the biggest growth in market share – up 1.3 per cent to 14.8 per cent. Next best was 97.3 FM with 12.3 per cent share (up 0.9 per cent), followed by ABC 612 with 11.6 per cent (down 1.2per cent).

Drive

NOVA also retained its number one ranking for the drive-time slot, with Kate, Tim & Marty boasting 17.1 per cent market share (up 0.6 per cent), while HIT 105’s Hamish & Andy was second with 13.7 per cent (up 0.8 per cent), and 97.3 FM was third despite a 1.0 per cent decline in market share to 11.8 per cent.

 

ADELAIDE

Mix 102.3 was again the top performing station overall with 14.7 per cent market share (up 2.1 per cent), and despite a 0.7 per cent decline in market share, Fiveaa remained in second position with 11.2 per cent. ABC 891 took bronze with 11.0 per cent (down 0.2 per cent).

Breakfast

ABC 891 remained in pole position with 16.3 per cent market share (down 0.3 per cent), followed by Mix 102.3 with 13.5 per cent (up 2.1 per cent) and NOVA 919’s Lewis & Lowe with 10.4 per cent (down 1.3 per cent).

Drive

Despite recording no change in ratings, Mix 102.3 registered the highest market share at 12.4 per cent, while NOVA finished second with 12.2 per cent (down 1.4 per cent) and Triple M saw a massive 3.1 per cent growth to finish with 11.6 per cent.

 

PERTH

Mix 94.5 claimed top spot overall with 15.2 per cent market share (down 0.6 per cent), followed by NOVA 937 with 12.9 per cent (down 0.5 per cent) and HIT 92.9 with 11.1 per cent (down 0.1 per cent).

Breakfast

NOVA’s Perth breakfast team Nathan, Nat & Shaun lost momentum in the ratings (down 0.6 per cent) but remained on top with 13.8 per cent market share, while Mix 94.5 finished second with 13.1 per cent (down 0.5 per cent) and ABC 720 was third with 11.6 per cent (down 0.6 per cent).

Drive

In first place was Mix 94.5’s Lisa & Pete with 15.0 per cent market share (down 1.2 per cent), while HIT 92.9 (up 0.6 per cent) and NOVA (down 1.8 per cent) tying for second with 13. 9 per cent share each, and Triple J recording no change in market share to finish third with 10.7 per cent.

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Advertising Standards Bureau CRM Director GfK Survey 5 Hulsbosch

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