Sheridan has partnered with Lara Worthington, Chris Pang and Amrita Hepi to front the new instalment of its Tonight Makes Tomorrow campaign.

The campaign invites Australians to rethink how the quality of their sheets, play an integral role in achieving their goals.

The first instalment, featuring Lee Lin Chin, Sam Margin, Rosie Tupper, Otis Carey and Steph Claire Smith, reached over 12.1 million Australians.

Sheridan GM of marketing, Renee Awadalla said: “Our first ‘Tonight Makes Tomorrow’ campaign saw impressive sales growth for Sheridan.

“We wanted to build on this with key learnings and insights, to ensure our second instalment built on our early success.

“For us, it’s important to continue to make people reconsider our quality products in a category where much of what’s on offer looks and feels the same.”

The Tonight Makes Tomorrow campaign focuses on the one thing that Australia’s leading overachievers all have in common – they understand, that the choices you make tonight, can make a world of difference tomorrow.

Whether you’re preparing for the role of your life, expressing yourself through your passion, or focusing your efforts on an impressive goal; the quality of your decisions ensures the quality of your achievements.

TBWA/Sydney CCO, Andy DiLallo said: “Sheridan designs and manufactures their products to meet exacting standards for performance, craft and sustainability.

“Like Sheridan; Lara, Chris and Amrita all agree that the quality of your sleep tonight, makes tomorrow.”

The campaign includes OOH in Sydney and Melbourne as well as a series of long form, 30, 15 and 6 second online content featuring each of the talent.

CREDITS:

Sheridan

Group General Manager – Paul Gould

General Manager Marketing – Renee Awadalla

Senior Marketing Manager – Stephanie Maule

Social Media Manager – Leigh Counsell

Sheridan GD Studio

Media Agency: OMD and NMPI

PR Agency & Casting: The Arc Factory

PR Director – Rose Pengelly

Account Publicist – Bridie Alman

Creative Agency – TBWA Sydney

Chief Creative Officer – Andy DiLallo

Chief Strategy Officer – Matt Springate

Strategic Planner – Kathryn Claughton

Creative Director – Steve Hanzic

Creative Director – Nev Fordyce

Client Partner – Gemma Rees

Business Manager – Charlie Keeble

Head of Production – Lisa Brown

Producer – Savannah Anseline

Director/Editor – Lachlan French

Sound Design – Beau Silvester

Photographer – Pierre Toussaint

DOP – James L Brown ACS

Stylist – Maddie McFarlane

Colourist/Online – Yanni Kronenberg