B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • Federal Election
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • State of Origin
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • B&T Women in Media
  • Spotlight on Sponsors
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Landor Sydney To Look Beyond Branding With New Hire
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Landor Sydney To Look Beyond Branding With New Hire
Media

Landor Sydney To Look Beyond Branding With New Hire

Chloe Turner
Published on: 14th May 2015 at 11:42 AM
Chloe Turner
Share
2 Min Read
SHARE

Landor Sydney has hired a new client director, Pablo Romo, adding strong branding, marketing and advertising experience to Landor’s growing corporate client list.

Hailing from Mexico, Romo most recently worked in Client Services at Interbrand, working on top clients across the country and the region, including Pemex (Mexican Petroleum, Mexico’s biggest company), Televisa (Latin America’s largest mass media company) and Telmex (Mexico’s largest telecommunications company). A member of the board of directors, he oversaw operations across Central America and the Caribbean.

“Having started his career with Landor in Mexico, I’m excited to bring Pablo on board given his strategic depth and holistic view on corporate branding. His focus will be on helping Landor’s corporate clients to be more innovative and agile, ensuring brands remain relevant in today’s dynamic and ever-changing marketplace,” said Landor’s managing director Dominic Walsh.

After completing a masters of marketing at UNSW, Romo worked at Principals in Sydney as a brand consultant for clients such as NRMA Motoring and Services, Stockland, Subaru and University of Queensland and has also worked as an account director at Saatchi & Saatchi, for Procter & Gamble across Latin America. He has sat both agency and client side after being part of the marketing teams at powerhouse FMCG brands Procter & Gamble and Nestlé.

“I believe that the conventional approach to branding is changing both because brands demand it and because we as consultants can deliver more relevant work to our clients. I’m fascinated to be part of this shifting paradigm,” said Romo.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Instagram ads, Karen Phipson
Share

Latest News

Monks Innovation Chief Henry Cowling: There’s Never Been A Worse Time To Be In Advertising
19/06/2025
Relo & VideoAmp Kick Off A New Era Of Sports Measurement With Total Sports Performance
19/06/2025
Landor To Rebrand Australian War Memorial & Australian Agricultural Company In New Business Spree
19/06/2025
TV Ratings (18/06/2025): QLD Keep The Series Alive With Gutsy Two Point Victory
19/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?