“Land Of The Free Press” Outdoor Campaign Greets Trump & Putin In Helsinki

“Land Of The Free Press” Outdoor Campaign Greets Trump & Putin In Helsinki
SHARE
THIS



A Finnish newspaper publisher has used yesterday’s Trump-Putin summit in Helsinki to have a dig at both president’s dodgy dealings with the media.

Finland’s biggest newspaper group, Helsingin Sanomat, used an out of home campaign touting the nation as the “land of free press”.

The work of creative agency TBWA\Helsinki, the campaign was a playful dig at Trump’s attempts to control the US media and Putin’s outright aversion to any unfavourable coverage in Russian newspapers.

Screen Shot 2018-07-17 at 10.35.29 am Screen Shot 2018-07-17 at 10.35.22 am

The campaign was featured on 280 billboards and came in both an English and a Russian version and even included this video describing the campaign.

Commenting on the campaign Helsingin Sanomat’s Kaius Niemi said: “As we welcome the presidents to the summit in Helsinki, we @hsfi want to remind them of the importance of free press. 300 billboards on the routes from the airport to the summit are filled with news headlines regarding presidents’ attitude towards the press freedom.”

 

Please login with linkedin to comment

Ad campaigns donald trump Out Of Home Vladimir Putin

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]