UK sports betting site Ladbrokes has remade one of cinema’s most iconic scenes – Rocky Balboa’s famous running scene from 1979’s Rocky II – and it’s truly wonderful.
Even if you’re not a fan of the Sylvester Stallone-fronted boxing flicks, few people have probably escaped the classic scene that culminates with Stallone’s character triumphant atop the stairs of the Philadelphia Museum of Art.
However, this time around Ladbrokes – with the help of its new creative agency, the London-based Neverland – has managed to superimpose a host of characters to join Balboa on his sweaty jog.
The boxer is joined by a myriad of characters – including drag queens! – that work to represent everything you can bet on via Ladbrokes and is underpinned by the tag “We play together”.
The spot even includes the original track from the film, Bill Conti’s Gonna Fly Now but reimagined by the English Session Orchestra and sung by the London Voices choir.
Get set for a real dose of nostalgia below!
While really reminisce with the film’s original scene below:
