23 July, 2014

L&A Agency Raises Glass With 3 New Wins

By Nicole Robertson

Social Media strategy and implementation agency, L&A Social Media, has added three leading alcohol brands to their rapidly growing beverage division.

Having already established an enviable list of brands in the alcohol sector, the agency is proud to announce it will be rolling out strategic social media campaigns for McWilliam’s Wines, Russian Standard Vodka and WKD.

Having spent the past 12 months collaborating with McWilliam’s to successfully launch their imported brands into the social media space, L&A will align with the award-winning company to implement another social media campaign to promote its domestic wine brands; including Evans & Tate, McWilliam’s Handwood Estate, Mount Pleasant Wines and Brand’s Laira Coonawarra.

The agency will use the brands’ cellar doors to create unique social content and sales campaigns with the objective to grow their digital presence and online communities, increase engagement across social media channels and create an integrated digital campaign, further promoting the brand’s position as innovators in the Australian wine market.

Through their years of experience working with alcohol brands, L&A understand that truly successful social media campaigns are equally about the ‘big idea’ as they are about daily customer interactions and communications. This paradigm will hold true for the McWilliam’s wine portfolio’s social media presence. L&A have said the three most important aspects for the McWilliam’s campaign will be engagement, advocacy and integration.

The strategic team at L&A are excited to be creating integrated social campaigns across all four wine labels, working in conjunction with the McWilliams marketing and digital teams, as well as the wine makers and cellar doors themselves. Drinking great wine is an experience, and this experience will be reflected through McWilliam’s social media channels.

Left to right: Elena Fullerton, Gina Lednyak, Dave Bonouvrie, Olivia O’Connor.

Chris Maloney from McWilliam’s Wines says, “The approach that L&A bring to social media, a deep understanding of user psychology bolstered by an obsession with data-driven insights, continues to deliver industry leading engagement for our brands.In addition to delivering incredible results, the L&A team are just plain fun to work with, and they display a genuine excitement about our products which is infectious.”

L&A will also work closely with Russian Standard Vodka and WKD in the coming months to create intensive, results-driven campaigns and engaged online communities tailored to each brand. The agency will do so with the purpose of raising their national awareness, ultimately driving sales.

Gina Lednyak, Managing Director of L&A Social Media says, “L&A Social Media is incredibly excited to collaborate with some of the country’s leading beverage brands, and we look forward to further expanding our expertise in this space.”

Having worked with the likes of Samsung, Project Runway and nudie juice, the agency’s proprietary psychology based approach to social media has helped some of the world’s biggest brands increase exposure, boost overall market share and get into the hands and minds of their target market.

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