Krux to Support Foxtel’s New Data Marketing Strategy

Krux to Support Foxtel’s New Data Marketing Strategy
SHARE
THIS



Foxtel has integrated cloud-based data management platform (DMP) technology from data company Krux to move towards fully leveraging its data to better serve its current and future customers.

Following its recent decision to bring all programmatic trading in-house, the integration of the Krux Enterprise Software will allow Foxtel to completely unify and harness the value of its customer data across all of its properties, using this insight to optimise its marketing campaigns.

The unique cross- screen DMP, supported by Krux’s Sydney-based team of industry engineers and data scientists, will allow Foxtel to better understand its online audiences while supporting its marketing strategy. The technology will work in tandem with the Datalicious Optima Hub, giving the business the ability to identify its customers at any stage in the life cycle, target them across all digital channels and understand which digital channels account for the highest value conversions. “It’s an exciting time at Foxtel with the introduction of our new $25 price point soon to be followed with the broadband and phone bundles next year. At the same time, we’re making big changes in the online space, bringing digital marketing operations in-house, and rebuilding www.foxtel.com.au.” said Geoff Kwan, director of online at Foxtel.

“With greater accessibility and a broader range of products, it is crucial that marketing is able to target Foxtel customers and prospects with the right message at the right time, and in the most relevant context on any device. To do this, we are partnering with Krux as the next stage in our digital data strategy.”

Jo Gaines, Krux country manager for Australia and New Zealand added: “A huge amount of rich data is generated across Foxtel’s web properties, paid, owned and earned media on a daily basis – data which is crucial in helping Foxtel put customers at the centre of its business. By connecting its people data across these multiple platforms and capturing this in full, 100% of the time, Foxtel can now access actionable insights in real time. This allows the business to create a data strategy which is completely aware of its customers and their intentions, and from this inform its marketing plans across all platforms.”

“Our offering is also unique in that Krux is completely media neutral with no competing lines of business.  We are focused on people data and its activation.  Our customers know they are getting fully transparent and secure insights when they work with us,” concluded Gaines.

Krux’s local client base has grown steadily since it established its Sydney presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, and REA Group. Globally the business delivers cloud-based data management software and secure connectivity for companies including Kellogg’s, Bloomberg, Live Nation, CCI, NBC Universal, New York Times and the Wall Street Journal.

Please login with linkedin to comment

ARN Digital media geek Ella Bache Fetch TV marketing budget Marketing strategies transparency

Latest News

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]

Snapchat New Lens Studio In Time For The iPhone 12
  • Technology

Snapchat New Lens Studio In Time For The iPhone 12

Snap is launching Lens Studio 3.2, which lets augmented reality creators and developers build LiDAR-powered Lenses for the new iPhone 12 Pro, allowing Lens Creators to build Lenses that leverage LiDAR technology, mapping AR experiences closely to the real world. The state-of-the-art LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables immersive […]

“We Stuffed Up!” Daily Tele Apologises For Publishing Dally M Winner Three Hours Early
  • Media

“We Stuffed Up!” Daily Tele Apologises For Publishing Dally M Winner Three Hours Early

The NRL’s night of nights, the Dally M Awards to recognise the season’s best players, turned farcical overnight after News Corp’s The Daily Telegraph accidentally published the winner three hours before the announcement. Just as players were gathering for the Awards, The Tele published an online story from its chief league scribe Phil “Buzz” Rothfield […]

by B&T Magazine

B&T Magazine
Land Rover Announced As Major Sponsor Of Seven’s SAS Australia
  • Advertising

Land Rover Announced As Major Sponsor Of Seven’s SAS Australia

Land Rover Australia today announced its all-new, iconic Defender is set to take centre stage in Seven’s highly anticipated new reality series SAS Australia, as the major automotive and key sponsor. The sponsorship announcement follows the launch of the Land Rover Defender, with the brand integration designed to showcase the vehicle’s unrivalled durability, design and […]

Nocturnal Passions Fuel Edgy New Spot For Hyundai Via AnalogFolk Sydney
  • Campaigns

Nocturnal Passions Fuel Edgy New Spot For Hyundai Via AnalogFolk Sydney

Global digital creative agency AnalogFolk Sydney has created a moody new campaign to launch Hyundai’s new N-Line sports package for the i30Sedan, launching across YouTube, Instagram, Facebook, Twitter and cinemas. The 90-second launch film ‘After Dark’ takes a non-traditional approach to a traditional car category with dream-like sequences and a quirky, original soundtrack featuring deconstructed […]

GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role
  • Advertising

GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role

GroupM Australia Chief Investment Officer Nicola Lewis has been promoted to Global Chief Growth Officer of Finecast, GroupM’s fast-growing Addressable TV business. In her new role, Lewis will work alongside Global CEO Jakob Nielsen and the global leadership team to supercharge the Finecast global footprint, with expansion into 20 countries over the next 24 months. […]

OMD Wins UnLtd Cup In 9th Annual Futsal Tournament
  • Media

OMD Wins UnLtd Cup In 9th Annual Futsal Tournament

The 9th annual UnLtd Cup saw 24 teams across the industry kick goals for good with OMD taking home the coveted trophy. The annual futsal tournament organised by UnLtd, our industry’s social purpose organisation, raised over $55,000 for children at risk. The extremely competitive and high energy event was held over two days on 15 […]

H&M Launches Shop Online In Australia From Today
  • Marketing

H&M Launches Shop Online In Australia From Today

Global fashion retailer, H&M has announced the launch of its highly anticipated online store in Australia at hm.com. From today, Australian customers will have access to quality clothing at the best price, made in a sustainable way with the simple click of a button. H&M is committed to offering customers more sustainable fashion with all […]

Gillette Presents “Look Like The Man You Really Are” By Marcel
  • Campaigns

Gillette Presents “Look Like The Man You Really Are” By Marcel

Gillette France has released a new campaign created in collaboration with rookies from the Kourtrajmé film school and creative agency Marcel. With the campaign “Look Like The Man You Really Are”, produced in collaboration and directed by students of Kourtrajmé’s film school, Gillette takes a fresh look at French men, both in their “shaving” moments […]

Cannes Lions Announces New Home Of Creativity: LIONS
  • Advertising

Cannes Lions Announces New Home Of Creativity: LIONS

Cannes Lions has announced the creation of its new masterband, LIONS. Building on 67 years of championing creative excellence, LIONS aims to drive progress through creativity and support the global community on their creative journeys, day in, day out. Speaking at the October edition of LIONS Live, which is taking place this week, Simon Cook, Managing […]

Val Morgan Digital Expands Team With Four New Hires
  • Media

Val Morgan Digital Expands Team With Four New Hires

Val Morgan Digital (VMD) has hired four new team members with Alyce Thomas and Claudia Pearce joining as Agency Partnership Managers, Nicola Laing as Strategy & Content Manager and Jack Revell taking on the role of Branded Content & Weekend Editor of TheLatch—. The expansion follows consistent month on month growth at TheLatch—, which reaches 400,000 […]

Splendid Promotes Mel Johnstone To Partner And Expands To The UK
  • Advertising

Splendid Promotes Mel Johnstone To Partner And Expands To The UK

Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth.  Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team.   Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]

TikTok Appoints VMG Digital As Global Creative Marketing Partner
  • Media

TikTok Appoints VMG Digital As Global Creative Marketing Partner

VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]

Mediasmiths Appoints Natalie Murray As New Senior Account Planner/Buyer
  • Advertising

Mediasmiths Appoints Natalie Murray As New Senior Account Planner/Buyer

Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]

Simply flat lay design winner or champion gold trophy cup isolated on pink pastel colorful background. Victory first place of competition. Winning or success concept. Top view copy space
  • Media

Playground xyz And Are Media Win Inaugural IAB MeasureUp Awards

IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]

Stockland Partners With Jules Sebastian For Virtual Recipe Series
  • Marketing

Stockland Partners With Jules Sebastian For Virtual Recipe Series

Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]

Cbus Super Unveils New Work Via The Shannon Company
  • Campaigns

Cbus Super Unveils New Work Via The Shannon Company

Industry superannuation fund, Cbus Super, has ramped up its focus on the retirement market with a new national campaign developed by The Shannon Company (TSC). The spot follows a worker’s morning routine as he transitions from employment to retirement, warmly demonstrating how some things in life don’t have to change. With COVID restrictions ruling out […]

Asian Youth Culture Agency PUSH Opens Sydney Office
  • Advertising

Asian Youth Culture Agency PUSH Opens Sydney Office

The Shanghai-born and Australian-owned creative agency, PUSH announces today the launch of their fourth creative studio in Sydney, Australia. PUSH are the leaders of culture-shaping content with a focus on Asian youth culture, skateboarding, music, fashion and gaming.