Talk about a social media gaffe. Glazed doughnut experts Krispy Kreme has come under fire in the UK for one of its ads which advertises its Krispy Kreme Klub Wednesdays, or KKK Wednesdays.
A UK branch of Krispy Kreme has been forced to drop its promotion for “KKK Wednesdays” – Krispy Kreme Klub Wednesdays – after a series of complaints.
The Hull branch of the doughnut chain had posted an advertisement for the event on its Facebook page.
KKK Wednesdays was to be part of the doughnut shop’s half-term activities – a series of planned events for children during a week-long break from school.
The Facebook post had been removed by Tuesday afternoon, after users pointed out that KKK is also an abbreviation for the Klu Klux Klan.
“Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores,” a spokeswoman for Krispy Kreme told the Guardian.