Krispy Kreme, in partnership with Eleven and Digital Arts Network, have introduced a new kind of food and travel experience to launch the iconic doughnut brand’s new range, Around the World.
Attracting the adventurous from across the nation, Krispy Kreme is encouraging consumers who have previously visited, or hold passports from, Italy, Argentina, Mexico or England to go in-store to and try an Around the World doughnut for free.
For consumers who are yet to visit any of the four countries, bespoke Krispy Kreme passports will available in-store so doughnut lovers can collect stamps as they taste the Around the World range. Passports with all four stamps will go into a draw to win a tailored trip for two, worth $9,000, to Italy, Argentina, Mexico or England.
Commenting on the launch, Andrew McGuigan, CEO of Krispy Kreme Australia, said, “Krispy Kreme doughnuts are a form of escapism as they bring a little bit of magic to day-to-day life.
“Not everyone can jump on a flight to experience what Europe and South America have to offer, so our inspiration was to provide a way for our customers to send their taste buds on an adventure, without having to leave the country!”
The four new doughnuts – Ti Amo Tiramisu, Dulce de Leche, Caliente Chillic Choc and English Raspberry Scone – are inspired by some of the best flavours to come out of Italy, Argentina, Mexico and England. The doughnuts will be available online and in Krispy Kreme stores from 5 July 2016.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]