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Reading: This Korean Ad For AirPods Will Make You Want To Waste Your Money
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B&T > Campaigns > This Korean Ad For AirPods Will Make You Want To Waste Your Money
CampaignsTechnology

This Korean Ad For AirPods Will Make You Want To Waste Your Money

Staff Writers
Published on: 5th September 2019 at 11:30 AM
Staff Writers
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Does spending almost $50 to ship a silicon avocado case for your AirPods from Korea sounds like a waste of money?

If the answer is ‘yes’, check out Apple’s latest campaign, it just might change your mind.

https://www.youtube.com/watch?time_continue=14&v=JknUOHDwSbI

Rather than showing the uniformity and clean whites that have come to be associated with Apple products, the ad highlights how AirPod cases can be personalised with these fun and colourful cases.

Lovehearts, bunnies, burgers and even woollen chickens – the video illustrates there are seemingly endless options when it comes to covering your AirPod case.

When translated, the blurb below the video reads: “A variety of unique AirPods transformed through your hands full of creativity. Here are their charms.”

Interestingly, Apple itself does not create these fun cases, rather it is showing off the work of third-party vendors.

Regardless, the message is pretty clear: your AirPods don’t have to be white, plain and boring.

 

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TAGGED: airpods, Apple, campaign
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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