KONTENTED Appoints Luke Cook As Its New Director Of Brand Partnerships

KONTENTED Appoints Luke Cook As Its New Director Of Brand Partnerships
SHARE
THIS



Australian creative agency and content production company KONTENTED has announced Luke Cook will be joining the company as director of brand partnerships in a newly created role.

This is the latest executive appointment at KONTENTED, with the agency celebrating its fourth birthday at a sparkling event in Sydney last night.

Cook joins KONTENTED from Authentic Entertainment where he held the role of Sydney sales director for the past three years of his eight years in the business. Cook has 15 years’ experience in content creation, media amplification and brand/consumer insights. Cook, along with Adam Noakes and Shae Constantine, will round out the executive team at KONTENTED, while founder and managing director Kate Edwards enjoys maternity leave until early 2016.

Kontented Exec Team

Kontented Exec Team

On Cook’s appointment, Edwards said, “2015 has been a huge year for us at KONTENTED and we are thrilled to have attracted the likes of Cookie to our growing team. It was really important to round out our offering in brand partnerships and high-level executive collaboration whilst I take maternity leave, and Luke couldn’t be better suited to the task. His long tenure and solid working relationship with hundreds of amazing clients on thousands of great content lead, strategic solutions makes him a perfect extension to our KONTENTED brand.”

On joining KONTENTED, Cook said, “Joining the team at KONTENTED will allow me to get closer to understanding the real pressure points that clients are experiencing in today’s fragmented media and marketing landscape. It’s no longer good enough to ‘spray & pray’ with above the line comms, media placement and sponsorships – the real challenge for brands is to connect with their customers in today’s world and truly engage them. I’m thrilled to be joining Kate and the world-class team of collaborators that surround KONTENTED. It is a business built on integrity, hard work and most importantly strategic and creative thinking. I am really looking forward to helping build what is already a successful business.”

The appointment of Cook brings KONTENTED’s new executive team to four people, with a fifth and final executive announcement coming in the next few weeks along with some more exciting client news.

 

Please login with linkedin to comment

Instagram ads World Environment Day

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]