Koala has officialy entered the TikTok game with a new campaign telling users to “feel the flip”.
The campaign follows Koala’s new look brand identity, which it uncovered to align with the launch of a new mattress range.
Koala has partnered with Olympic gold medallist Logan Martin and TikTok creators lil_stace, Dylanpawson and gnomeboys to show off Koala’s double-sided comfort layer, aka their Flippable Kloudcell Comfort.
@gnomeboysFeeling the flip 🐨 Check out Koala’s new flip-top mattress range! ##ad ##feeltheflip @koalafurniture♬ original sound – GNOMEBOYS
Leveraging TikTok creators to showcase their ‘flipping’ content and utilising the #feeltheflip hashtag, Koala is encouraging users to get involved and take up the #feeltheflip challenge.
Bradly Firth, Koala’s VP of brand strategy and creative said, “we are stoked to launch our largest TikTok campaign yet. ‘Feel the Flip’ is aimed at getting young Aussies chatting about the double-sided comfort layer on our new mattress range.”
“As a brand, we’re a fan of keeping it simple and letting our incredible lineup of products do the talking – so that’s why we’ve teamed up with an awesome group of Aussie creators to make some magic.”
