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Reading: Kmart Forced Into Embarrassing Apology After Kids’ ‘Frozen’ Diary Includes List Of Sex Toys & Positions
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B&T > Marketing > Kmart Forced Into Embarrassing Apology After Kids’ ‘Frozen’ Diary Includes List Of Sex Toys & Positions
Marketing

Kmart Forced Into Embarrassing Apology After Kids’ ‘Frozen’ Diary Includes List Of Sex Toys & Positions

Staff Writers
Published on: 21st April 2020 at 8:31 AM
Staff Writers
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Kmart has immediately recalled a kid’s diary based on the cartoon film Frozen II after it was found to include a list of sex toys and positions.

The X-rated gaffe was first noticed by Queensland mother of four Toni Alamos who bought the Frozen II Secret Diary Make Over Set for her daughter’s birthday.

As you’ll see below, it was hardly appropriate for young children. For its part, Kmart has apologised and immediately recalled the product.

A spokesperson for the retailer telling 7NEWS.com.au: “Our customers are at the heart of everything we do here at Kmart and our teams are committed to delivering great quality products at everyday low prices everyone can enjoy.

“That’s why we are so very sorry – and extremely embarrassed – to hear about a customer’s recent experience with our Frozen 2 Dairy Make Over Set.

“This does not in any way reflect our views as a family business and we are investigating this situation as a priority with our supplier.

“We do hope this is an isolated incident, but have decided to withdraw this item from sale just to be sure. We’ll be conducting a thorough investigation,” the spokesperson said.

 

 

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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