Klarna Launches First Australian TVC Via Thinkerbell

Klarna Launches First Australian TVC Via Thinkerbell
SHARE
THIS



Swedish shopping app Klarna has launched ‘k-Rated’, a new creative campaign developed and produced by Thinkerbell.

Klarna’s K-Rated campaign delivers a series of scannable pixelated images which provide consumers with the tools they need to be inspired and shop smarter in the lead-up to the festive season.

An interactive TV commercial – the brand’s first TVC in the Australian market – will urge shoppers to scan the ‘censored’ codes to unlock exclusive deals directly from their TV screen.

Shoppers will be able to uncensor 15 different products using their smartphone to reveal a world of exclusive deals and more, highlighting Klarna’s key app features including the ability to shop everywhere and pay in 4, set price drop notifications, create wish lists and enjoy personalised content and shopping inspiration.

Klarna’s head of marketing for Australia and New Zealand Andrea Darling said: “We are dedicated to delivering the ultimate shopping service. Everything we do is unexpected with our quirky brand persona, so you can count on us to be disruptive while offering convenience, inspiration and value to Klarna shoppers. K-Rated will inspire more people to access our world and enjoy the benefits directly from the interactive ads.”

The ‘censored’ content will appear on major national TV networks, billboards, street posters and online, allowing consumers to interact and download the app to unlock deals from their favourite retailers and access exclusive wish lists.

K-Rated will include dynamic offers from a range of leading retailers and brands including  ASOS, Adore Beauty, JD Sports, Cotton On,  Calvin Klein, Tommy Hilfiger, Van Heusen, Appliances Online, SurfStitch,  Kogan.com, and many more. Offers will change regularly across the 12-week campaign.

“Everyone knows the sexiest part of shopping is the products themselves. Perhaps the only way to make them even more desirable, is to cover them up and leave a little to the audience’s imagination,” said Thinkerbell executive creative tinker Tom Wenborn.

“It’s been exciting to partner with such an innovative tech company like Klarna. Their hunger for doing things in their own smooth way makes for a lot of fun.”

Thinkerbell chief thinker Adam Ferrier added: “We have thoroughly enjoyed working with Klarna. Being able to create interactive TV spots and out of home ads that embrace Australia’s renewed love of QR codes has been a truly collaborative effort between media and creative.”

 

Please login with linkedin to comment

klarna

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]