Swedish shopping app Klarna has launched ‘k-Rated’, a new creative campaign developed and produced by Thinkerbell.
Klarna’s K-Rated campaign delivers a series of scannable pixelated images which provide consumers with the tools they need to be inspired and shop smarter in the lead-up to the festive season.
An interactive TV commercial – the brand’s first TVC in the Australian market – will urge shoppers to scan the ‘censored’ codes to unlock exclusive deals directly from their TV screen.
Shoppers will be able to uncensor 15 different products using their smartphone to reveal a world of exclusive deals and more, highlighting Klarna’s key app features including the ability to shop everywhere and pay in 4, set price drop notifications, create wish lists and enjoy personalised content and shopping inspiration.
Klarna’s head of marketing for Australia and New Zealand Andrea Darling said: “We are dedicated to delivering the ultimate shopping service. Everything we do is unexpected with our quirky brand persona, so you can count on us to be disruptive while offering convenience, inspiration and value to Klarna shoppers. K-Rated will inspire more people to access our world and enjoy the benefits directly from the interactive ads.”
The ‘censored’ content will appear on major national TV networks, billboards, street posters and online, allowing consumers to interact and download the app to unlock deals from their favourite retailers and access exclusive wish lists.
K-Rated will include dynamic offers from a range of leading retailers and brands including ASOS, Adore Beauty, JD Sports, Cotton On, Calvin Klein, Tommy Hilfiger, Van Heusen, Appliances Online, SurfStitch, Kogan.com, and many more. Offers will change regularly across the 12-week campaign.
“Everyone knows the sexiest part of shopping is the products themselves. Perhaps the only way to make them even more desirable, is to cover them up and leave a little to the audience’s imagination,” said Thinkerbell executive creative tinker Tom Wenborn.
“It’s been exciting to partner with such an innovative tech company like Klarna. Their hunger for doing things in their own smooth way makes for a lot of fun.”
Thinkerbell chief thinker Adam Ferrier added: “We have thoroughly enjoyed working with Klarna. Being able to create interactive TV spots and out of home ads that embrace Australia’s renewed love of QR codes has been a truly collaborative effort between media and creative.”
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