B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Kit Kat Gets Michael Myers Involved In Halloween Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Kit Kat Gets Michael Myers Involved In Halloween Campaign
Advertising

Kit Kat Gets Michael Myers Involved In Halloween Campaign

Staff Writers
Published on: 27th October 2016 at 10:53 AM
Staff Writers
Share
2 Min Read
SHARE

A new Kit Kat campaign has taken a spooky twist at Kit Kat’s long-standing mantra, ‘Have a break’; the TVC stars a chainsaw-wielding killer chasing a screaming girl through the forest.

Comedy Central filmed the TVC at Tallman Mountain State Park in Rockland County, New York.

https://youtu.be/4vDkux2Mx5U

 

“We wanted to use some classic ’80s horror movies and have fun with the idea of taking a break,” Beth Trentacoste, svp and creative director for the Viacom Velocity group said. “The goal was to be fun, unexpected, irreverent.”

Kit Kat’s Twitter feed (both Kit Kat Global and Kit Kat U.S.) has been filled with Halloween-related tweets:

An experiment has gone wrong in our KITKAT laboratory! The break is alive! Who’s ready for #Halloween? #mybreak pic.twitter.com/OFxVTGOXAA

— KITKAT (@KITKAT) October 26, 2016

Everyone needs a BOOreak this #Halloween! pic.twitter.com/57jddgpSIn

— NESTLÉ KIT KAT (@kitkat_ph) October 25, 2016

This dude is ready to time-travel to Halloween…can’t blame him ?#KitKatBreak #Halloween pic.twitter.com/QxLHWn0hrW

— Kit Kat (@KitKat_US) October 22, 2016

Even zombies know that Kit Kat makes HWN come to life. Grab yours now! #KitKatBreak #HalloweenBreak pic.twitter.com/X9oMap0071

— Kit Kat (@KitKat_US) October 17, 2016

When Dad’s halloween game is like… go big or go gnome. #KitKatBreak pic.twitter.com/Uz0Khj6ENQ

— Kit Kat (@KitKat_US) October 15, 2016

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: The Search Party
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?