A new Kit Kat campaign has taken a spooky twist at Kit Kat’s long-standing mantra, ‘Have a break’; the TVC stars a chainsaw-wielding killer chasing a screaming girl through the forest.

Comedy Central filmed the TVC at Tallman Mountain State Park in Rockland County, New York.

 

“We wanted to use some classic ’80s horror movies and have fun with the idea of taking a break,” Beth Trentacoste, svp and creative director for the Viacom Velocity group said. “The goal was to be fun, unexpected, irreverent.”

Kit Kat’s Twitter feed (both Kit Kat Global and Kit Kat U.S.) has been filled with Halloween-related tweets:

An experiment has gone wrong in our KITKAT laboratory! The break is alive! Who’s ready for #Halloween? #mybreak pic.twitter.com/OFxVTGOXAA

— KITKAT (@KITKAT) October 26, 2016

Everyone needs a BOOreak this #Halloween! pic.twitter.com/57jddgpSIn

— NESTLÉ KIT KAT (@kitkat_ph) October 25, 2016

This dude is ready to time-travel to Halloween…can’t blame him ?#KitKatBreak #Halloween pic.twitter.com/QxLHWn0hrW

— Kit Kat (@KitKat_US) October 22, 2016

Even zombies know that Kit Kat makes HWN come to life. Grab yours now! #KitKatBreak #HalloweenBreak pic.twitter.com/X9oMap0071

— Kit Kat (@KitKat_US) October 17, 2016

When Dad’s halloween game is like… go big or go gnome. #KitKatBreak pic.twitter.com/Uz0Khj6ENQ

— Kit Kat (@KitKat_US) October 15, 2016