Nestle has changed the name of its famed chocolate treat Kit Kat as a part of the “celebrate the breakers break” campaign across the UK and Ireland.
More than 100 million wrappers will be rebranded with the different slogans including ‘TV Break’, ‘Quick Break’, ‘Social Break’, ‘Me Time Break’, ‘Sporty Break’. At least 600,000 wrappers will have “YouTube Break” to celebrate the collaboration between Google and Nestle.
Chocolate lovers can search for ‘Kit Kate YouTube my break’ on their mobile, they will be directed to a playlist of the latest top four trending YouTube videos. Nestle is also using Google’s voice search technology to deliver YouTube videos straight to its customers’ mobile.
Dame Fiona Kendrick, chairman of Nestle UK and Ireland, said: “By teaming up with one of the world’s most popular entertainment channels, the YouTube my break helps consumers have the most enjoyable break possible.”
For more on the campaign, click here.
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]