Aussie taxi company 13CABS has announced it has signed on local digital marketing agency King Kong to boost the company’s revenue through digital marketing strategies that are directly linked to return on investment.
King Kong will specifically be charged with helping passengers of 13CABS navigate the online world to discover the convenience of booking their cab, or better still, downloading the 13CABS app. Its task is to make people aware of the smart benefits of the app.
Sabri Suby (pictured above), founder and head of growth at King Kong, said: “13CABS is an iconic brand that we all know and love and it’s an honour to be working with them.
“No matter who we work with, our general goal is always the same – supercharge their revenue. We’ll do whatever it takes to help our clients.
“That’s why we’re not just about traffic. It doesn’t matter how many people visit your website if none of them convert. 13CABS’ competition is now our competition and we’ll do everything we can to help.”
Liz Attia, head of marketing at 13CABS, said: “13CABS is on an amazing growth trajectory. We are teaming with the best of the best to ensure we offer nothing but the most professional service to both our passengers and drivers.
“Building our online presence is an important part of our service offering to passengers. In the busy world we live in, we must offer convenience and ease of bookings to help make everyone’s journey as hassle-free as possible.
“I have the utmost confidence in Sabri and his team. Sabri has a flawless reputation and has hired the team to match.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]