King Content has promoted Ruth Haffenden, former head of social media at King Content, to general manager, Sydney.

Haffenden joined King Content in 2014 from Mindshare UK where she consulted with key brands on their social and digital content strategies, most notably Mazda and Three, alongside championing native partnerships with Facebook, Twitter and YouTube.

During her time as head of social media at King Content, Haffenden ensured the strategic planning and execution of digital content programs for clients such as Griffith University, Dan Murphy’s and Chartered Accountants.

In her new role, Haffenden will oversee the agency’s Sydney-based clients, manage staff and provide leadership and vision to the Sydney office. She will also manage the onboarding of a number of recent client wins for the office, which include Intuit, Pepper, TFE Hotels, NAB, City of Sydney, David Jones and Universum.

Craig Hodges, CEO of King Content, said: “It’s an incredibly exciting time for the business as we quickly gain an understanding of the depth of insights that Isentia brings to our table and how those insights will make us much better at what we do from a strategic perspective. I couldn’t think of a better person to be leading the charge in our Sydney office as we take King Content to the next level.”

Haffenden’s appointment comes at an exciting time for King Content, following the company’s recent acquisition by Isentia, Asia-Pacific’s leading media intelligence company, and becoming Agency of the Year for the second time at the Content Marketing Institute’s Orange Awards.

Haffenden said of her appointment: “The growth of King Content over the last few years has been phenomenal, something which must be largely credited to the exceptionally talented and passionate team that drives it – a team I have been extraordinarily proud to be part of over the past 12 months.

“Investing in our people and our processes alongside an undeterred passion for innovation in the marketplace are my key priorities for 2016. As we pick up yet another award and have the full power of Isentia behind us, I’m convinced that King Content is set to be a serious force to be reckoned with.”

King Content made headlines when it was acquired by media intelligence platform Isentia for a whopping $48 million.