King Content has released version 2.0 of its principal content marketing platform, Communiqué.
Communiqué 2.0 is an end-to-end content marketing platform that provides King Content clients with a streamlined and centralised content marketing process and reporting platform.
Paul Ford, global commercial director at King Content, said: “Communiqué’s powerful workflow engine allows us to create, implement and manage content marketing programs with speed and accuracy while giving complete transparency to our clients. We have a number global clients utilising the platform and sharing insights across regions.”
Until recently, the Communiqué platform was used by clients to source contributors and manage their editorial calendars, as well as utilise the integrated amplification and performance analytics interface. However, the release of version 2.0 has seen the platform revolutionised by the addition of multiple unique features:
New analytical dashboard: The new analytical dashboard aligns with the King Content adaptive strategy model. Communiqué allows clients to measure and understand their content from the perspective of consumption, engagement and conversion data, thus giving them a complete view of their content’s performance. In addition, the new dashboard has been designed with a new component-based architecture to allow clients to individually select the metrics most relevant to them.
WordPress and Drupal integration: Communiqué 2.0 allows content to be exported directly to a client’s WordPress or Drupal website, with support for tagging, meta fields and image uploading.
Amplify and Schedule to Facebook, LinkedIn and Twitter: Communiqué 2.0 allows clients to action their social media strategy within the platform. Clients can send and schedule content to their LinkedIn or Facebook company pages, or tweet an update to their Twitter followers.
Outbrain integration: All published content in Communiqué 2.0 can be amplified using the power of the Outbrain publisher network. Clients can optimise their amplification campaigns by adding multiple versions of an article with different headlines and thumbnail images through Outbrain’s content discovery platform.
Keyword and link suggestions: All content in Communiqué 2.0 is enhanced for SEO using the in-built keyword-suggestion tool as part of the briefing process. Once content has been produced, the link-suggestion tool automatically scans existing content for the best internal links to embedded within the content piece. This powerful feature assists with on-page SEO, and increases visitor engagement and time onsite.
Getty integration: Having recently integrated Communiqué 2.0 with Getty Images, the platform now provides King Content clients with streamlined access to almost 70 million premium visual assets.
Translation: All content in Communiqué 2.0 can be translated into more than 90 different languages, allowing King Content clients to reach audiences in multiple regions.
Samuel Williamson, content and social media manager at Intuit, said: “Communiqué has transformed the way we develop and publish our content. It is extremely easy to use and has quickly become an essential tool for our business.”
Charles Jacobson, technology director at King Content, said: “Technology and data are the future of marketing. Having built Communiqué from the ground up, we [King Content] have a tremendous opportunity to lead the market in that direction.
“With Communiqué 2.0, we’ve concentrated on integrating with the best technology partners in the marketplace. This allows us to elevate Communiqué beyond a single-need application into a platform that can execute on a brand’s entire content marketing vision.
“With Communiqué 2.0, our focus has moved further towards audience and behaviour, and the data underpinning this. As we continue to push further in this direction, and go deeper on the analytical side of content marketing, our clients will benefit more and more from an improved understanding of what works and what doesn’t. Just like King Content, and the greater market, Communiqué is continuously evolving to meet the needs of brands. Being part of that is incredibly exciting for me.”
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