King Content Helps Drive 17% Profit Growth For iSentia

King Content Helps Drive 17% Profit Growth For iSentia
B&T Magazine
By B&T Magazine



Media intelligence company iSentia has reported a 17 per cent net profit rise to $30.2 million for the 2016 fiscal year, with the revenue growth for its recently-acquired King Content “well ahead” of the group’s expectations.

In a statement to shareholders, iSentia revealed that its total revenue grew by 23 per cent to $156 million, while its earnings before interest, taxes, depreciation and amortisation (EBITDA) increased by 20 per cent to $51 million.

The group also posted pro-forma year-on-year revenue growth of 68 per cent to $20.6 million for its content marketing business, King Content, which iSentia acquired in August last year for $48 million.

iSentia CEO and managing director John Croll said the 2016 financial year was another landmark year of growth and diversification for the group.

“Full-year pro-forma revenues from the King Content acquisition increased 68 per cent year on year, well ahead of our expectations at the time of acquisition,” he said.

“iSentia’s Asia business delivered Saas/VAS revenue growth of 17 per cent, benefiting from client growth across south-east Asia on our software-as-a-service platform Mediaportal, while north Asia continues to see strong growth in social media listening and insights services.

“We have built considerable depth in our management team, and with the acquisitions that were completed in late FY16, Asia is set up for excellent revenue momentum into the future.”

The group said it expects to deliver revenue and EBITDA growth “in the low to mid-teens” this financial year.




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