Radio duo Matt & Meshel (Matt Tilley and Meshel Laurie) have announced they are giving away a divorce to listeners.
The giveaway came about from Laurie – from her own divorce experience, and the expense that is often associated with it, particularly from a legal standpoint.
“We can help you,” said Laurie on air this morning on the KIIS101.1 station from the Australian Radio Network (ARN).
“We’ve got some money. We’ve got some experts. We’ve got… all different kinds of assistance to help you go through your device.”
“It’s an unusual thing to give away,” chimed in Tilley. “But we are nonetheless giving away for the first time, I understand, a divorce.”
However, it’s not the first time a broadcast medium has given away a divorce.
In 2008, lad’s mag Zoo Weekly – which was recently closed by Bauer Media – also gave its readers a chance to win a divorce.
Back then the campaign caused a rather large stink with the Sydney Morning Herald reporting it being branded inappropriate and unethical.
“The idea is we’re going to try to get this guy out back on the scene and try to set him up with some more suitable girlfriends to have a good time,” Zoo Weekly mag editor Paul Merrill said at the time.
“When a marriage fails it’s always sad but what’s even sadder is being stuck under the same roof as someone who’s shagged your best mate or something.
“This is hopefully going to encourage people to see the error of their ways and get out rather than put up with 40 years of misery.”
There doesn’t appear to much controversy surrounding the KIIS divorce give-away at the moment however, and the competition only applies to people who are already on the path to separating, not couples who want a quick escape.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]